In an anniversary post from last week marking his 1,001st blog post, Jeremy Leslie discusses what makes a magazine a magazine.
Leslie’s post raises a serious issue – the Audit Bureau of Circulations (ABC) definition of a magazine. Last week the bureau rejected a membership application from title MK Bruce Lee.
“If you’re not allowed to call yourself a magazine, you don’t get audited. And if you don’t get audited and have an official circulation, it’s tricky to sell ads in a magazine. You don’t sell ads, you go bust.”
“Whether mainstream or independent, consumer, B2B or customer, old or new, industry bodies like ABC should be supporting innovative publications. And if we’re supporting innovation in content and presentation, why not format too?” writes Leslie.