As reported at NYTimes.com and elsewhere, Politico and Reuters have joined forced to offer articles to newspapers and sell advertising on newpspaper websites: ‘the latest step in the rising competition among electronic news media to fill the void left by the shrinking print business,’ NYTimes.com reports.
Advertisers are looking to spend in more conservative ways, Robert Thomson told a Reuters conference.
“People are looking for a safe harbour in times of turbulence.”
Print advertising is a shrinking but valuable market, he added.
While digital ads are still growing at Dow Jones, ‘the link between the reader and the ad is more transient online’, he said.
Guardian News & Media (GNM) has introduced location-based, third party ads into podcasts and audio content.
The ads are relevant to a listener’s location and time.
Harriet Harman, the UK government’s minister for women, will ask the organisation to seek out ‘sleazy adverts’ and complain to editors of the papers carrying them.
Harman is concerned in particular with adverts, which are part of wider trafficking of women.
What about the unregulated ads and websites online?
As a reminder, the Minister for Women’s Affairs in the UK government has previously published a report stating that top news publications are advertising escorts websites, such as Pander . Although prostitution is legal in the regions where the site is used, the minister said it was contrary to journalistic ethics to advertise escort websites on popular news sites.
“Even for UK-specific sites, the urge to protect margins is forcing more media owners to turn to advertising networks, which gather advertising space from several sites and sell it in bulk to advertisers,” says the FT’s digital media correspondent, Tim Bradshaw.
Targeting international readers and creating subscription-based services online are also strategies being used by publishers, he adds.
Names, addresses, phone numbers and account details of classified advertisers with German publisher Axel Springer were leaked onto the internet.
The leak was caused by an error from an ‘outside programming contractor’.
The global leader for the entertainment and media practice, at PricewaterhouseCoopers LLP in Hong Kong, Marcel Fenez, argued that ‘traditional media isn’t dead’ on the last day of the WAN/World Editors Forum 11th Readership Conference (information courtesy of WAN conference updates).
The latest media and entertainment industry forecast from PricewaterhouseCoopers predicts that global newspaper advertising will grow 2.9 per cent to 136.8 billion dollars in 2012, with digital advertising accounting for 43 per cent of the growth.
“Some people say that traditional media is dead. Well, it isn’t. For the next five years, it ain’t gonna be,” he said. “The death of traditional media is exaggerated, at least in a 5-year context.”
Fenez said the forecasts, based on consumer and industry sources, does not take into account the recent economic meltdown, which could have a negative impact on the figures.
Fenez reported:
Plenty more blog action to come as I file back from Digital Revenue Goldmine, WAN’s 3rd World Digital Publishing Conference. In the meantime, here’s a nice pic from Martha Stone’s (Director, Shaping the Future of the Newspaper, at WAN) talk which looked at US advertising trends. We’re currently in the monetizing mobile session – hope lots of productive hints will come out of that.
So Associated Northcliffe Digital/Northcliffe Media came out smiling, after digital awards aplenty at last night’s Newspaper Society’s Advertising and Digital Media Awards – the group won golds for Niche Website of the Year, Digital Innovation of the year and Digital Team of the Year. On top of that the winner for ad of the year, the Hull Daily Mail, is one of Northcliffe’s too.
Speaking in a release issued last night, the Newspaper Society (NS) communications director Lynne Anderson praised online entries: “The digital element of the awards was particularly impressive this year with clear evidence that local media publishers are becoming increasingly effective at communicating with their audiences online.”
Here’s a selection of the winners from yesterday’s Advertising and Digital Media Awards, online and off:
PRINT ADs:
Advertisement of the Year
Gold: Hull Daily Mail for Modus Interiors – Howz
Silver: Evening Express for Choices 08
Bronze: Evening Express for Ritchie Travel / The Lytham St Annes for Express Leonard Dews – Diamonds
Series of Advertisements for the Year
Gold: The Irish News for John Mulholland Motors Ltd
Silver: Hull Daily Mail for Modus
Bronze: Herald Express for Animal Crackerz Series
Classified Section of the Year
Gold: Express & Star for My Classifieds
Silver: Evening Express for Drive
Bronze: The Press and Journal for Your Ads
ONLINE:
Newspaper Website of the Year
Gold: Nottingham Evening Post – thisisnottingham.co.uk
Silver: Belfast Telegraph – belfasttelegraph.co.uk
Bronze: Cornwall and Devon Media – thisiscornwall.co.uk
Niche Website of the Year
Gold: Associated Northcliffe Digital Lasting Tribute
Silver: Hull Daily Mail – Your Mail
Bronze: Eastern Daily Press – Jobs24
Integrated Campaign of the Year
Gold: Manchester Evening News for NHS ‘I Love Me’ Campaign
Silver: Manchester Evening News for Natwest ‘MoneySense’
Bronze: Hull Daily Mail for ASDA
Digital Innovation of the Year
Gold: Associated Northcliffe Digital for Lasting Tribute
Silver: Lancashire Evening Post for LEPlive
Bronze: Herald Express Mod My Motor
Blog of the Year
Gold: Trinity Mirror Midlands – The Geek Files
Silver: scotsman.com – Luke Donald
Bronze: Hull Daily Mail – Lucy Clark for Hullvibe
Community Website of the Year
Gold: MK News – mkweb.co.uk
Silver: Lancashire Evening Post – lep.co.uk
Bronze: Hull Daily Mail – Your Mail
Digital Team of the Year
Gold: Associated Northcliffe Digital New Product Development Division
Silver: Hull Daily Mail Digital Advertising Team
Bronze: Clyde and Forth Press Digital Media Department
Cross-Platform or Portfolio Sell of the Year
Gold : MEN Media Sales for NHS ‘I Love Me’ Campaign
Silver: MEN Media Sales for Natwest ‘MoneySense’
Bronze: Mediaforce for Scottish Government
ITV is piloting in-program ads within its user-generated video content online.
The trial, which is expected to last three months, will see company logos superimposed ‘into clear spaces such as blue skies or blank walls’ in the footage.