Tag Archives: advertising downturn ending

Reuters: Print advertising downturn ending, says WSJ’s Thomson

Advertisers are looking to spend in more conservative ways, Robert Thomson told a Reuters conference.

“People are looking for a safe harbour in times of turbulence.”

Print advertising is a shrinking but valuable market, he added.

While digital ads are still growing at Dow Jones, ‘the link between the reader and the ad is more transient online’, he said.