Tag Archives: Channel 4 News

Jon Bernstein: Free is just another cover price

Apocryphal perhaps, but the story has it that Rupert Murdoch always wanted to charge for thelondonpaper.

When News International’s big boss was shown a dummy copy prior to the September 2006 launch, he apparently declared that the paper would easily justify a 10p cover price.

James Seddon, a member of thelondonpaper launch team, who recounts the tale on this blog, concludes:

“If he didn’t get ‘free’ then, it’s no surprise he dropped the paper when times were tough.”

Given Murdoch’s current fixation with finding a way to generate revenue online, it would be tempting not only to conflate thelondonpaper decision with a general trend towards paid-for content, but also to assume the paper’s demise sounds the death knell for freesheets.

So let’s be clear about a few things:

  • thelondonpaper didn’t fail because it was free
  • it didn’t lose £12.9 million in a year because it was free
  • a 10p cover charge would not have saved it
  • its free-to-view website isn’t closing because it’s a threat to Rupert Murdoch’s paid-for plans.

Oh, and:

  • the freesheet isn’t dead

All newspapers, and the bulk of broadcast media around the world, adopt an ad-funded business model.

In some cases advertising subsidises the cost of production and the consumer pays a competitive price.

In other cases advertising covers those costs completely and the consumer gets to read, watch or listen gratis.

In both cases the advertiser is paying for the eyeballs and the reader, viewer or listener gets content for a fraction (or none) of the real running costs of the media business.

Rather than two distinct models, there’s a continuous line that runs from commercial radio, trade publications and freesheets to subscription satellite channels, consumer magazines and national newspapers.

Whether the content is free or has a nominal price attached is something of a moot point.

As web strategist Jeff Sonderman argued earlier this summer “newspaper folk haven’t actually charged for content since the 1830s.”

It was during that decade that subscribers stopped bearing the full cost of putting the paper together. Typically, says Sonderman, newspaper prices fell from six cents to one cent.

At a stroke, access to newspapers was no longer limited to those who could afford the luxury. He notes:

“For about 180 years, the retail price of a newspaper has never reflected the total cost of assembling and producing it. Any paper that tried to charge such a price (6x more) would lose circulation and be undercut by correctly priced competing papers.”

Murdoch’s 10p cover charge wouldn’t have saved thelondonpaper. It certainly wouldn’t have paid for production costs and circulation would not have justified a 500,000 print run.

So, thelondonpaper isn’t closing because the model was flawed, but because News International either couldn’t make it work in the current economic climate or was unwilling to give a paper, still in its infancy, the time it needed to become commercially viable.

Or, as David Prosser neatly put it in last Friday’s Independent:

“The surprise with thelondonpaper is that it has survived this long, especially as the title was launched for no real commercial reason other than to get up the noses of Daily Mail & General Trust, owner of Metro and London Lite.”

This is not the end of the freesheet even if it feels that way right now.

Certainly, London Lite could fold. After all, it too was launched for tactical reasons – a spoiler in a spiralling tit-for-tat between DMGT and News International.

Having effectively achieved those ends, its owners may conclude there’s little point in London Lite overstaying its welcome and queering the pitch for its stablemates.

But if London Lite does go, commuters beware – you’ll still be playing dodge the Metro/City AM/Shortcuts/Sport vendor for some time yet.

After all, free is just another cover price.

Jon Bernstein is former multimedia editor of Channel 4 News. This is part of a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

MediaGuardian: Channel 4 axing News at Noon and More4 News

Channel 4 is cutting its lunchtime news bulletin and More4 News ‘as part of a cost-cutting move that will place a number of journalism jobs under threat,’ the Guardian reports.

“Staff at ITN, which produces Channel 4’s news output, were told of the decision at lunchtime today. Channel 4 said the aim of the cuts was to protect the flagship 7pm bulletin, presented by Jon Snow.”

Full story at this link…

Benjamin Cohen, technology correspondent for Channel 4 News, tweeted:

“Grim staff meeting. News at Noon and More4 News cancelled. Wonder how it will be reflected on-screen tonight (…)”

Then:

“Tweet that Channel4 News at Noon and More4 News are axed spread like wildfire. Very tough story to cover I assume.”

Update: A spokesperson for ITN told Journalism.co.uk:

“We are immensely proud of the high quality programming produced for Channel 4. Whilst we are very disappointed that the financial challenges facing the channel have left them with no option but to reduce budgets, we’ve worked in partnership with Channel 4 to identify savings which will not jeopardise the quality and integrity of the flagship Channel 4 News bulletin. We look forward to continuing to provide the programme for many years to come.”

Journalism: an aspiration solely for the elite?

The all-party report led by former cabinet minister Alan Milburn, has triggered a nationwide debate on issues of social mobility and whether social class divides can be overcome to provide equal career opportunities to all. Journalists found their profession branded ‘one of the most exclusive middle-class professions’. The industry was urged to provide financial support to interns from less wealthy backgrounds and adopt a best practice code.

Media organisations were accused of recruiting trainee journalists for internships for as long as one year, without payment, as a means of filling staffing gaps instead of providing appropriate training. The unpaid placements automatically filtered out students to only those who could afford the experience, usually middle class ones, or those willing to incur massive debts.

  • The National Union of Journalists immediately welcomed the outcomes of the report and heralded the best practice code for internships as ‘a first step in tackling bogus work experience‘. The union has been campaigning for years against exploitation of work experience placements, proposing the payment of a minimum wage to students on training. Speaking in a release issued earlier in the week, the NUJ general secretary Jeremy Dear said that the report ‘shows how the use of unpaid internships has undermined the diversity of our profession’. “Too many employers see internships as a way of getting work done for free, without any thought towards their responsibilities to provide would-be journalists with a learning opportunity.”
  • In his Guardian blog, Roy Greenslade talked about his humble beginnings as a working-class journalist, alongside others of the same social class at regional newspapers until he was struck by the class divide between the middle-class broadsheets and the working-class tabloids in Fleet Street. Although boundaries are now less obvious between the papers, higher tuition fees at universities meant education was dearer, and less accessible. As journalism became increasingly popular in the 1990s, degree holders were preferred over school-leavers, starting the unfair selection process which favoured the middle class.

A report in 2006 by the Sutton Trust [PDF at this link] showed that more than half of editorial posts at leading national newspapers had been educated at private schools, that is to say, middle class. As middle-class senior editors tend to appoint others like themselves, birds of a different, less privileged feather cannot find a way into the flock.

The Milburn report also pointed out that ‘qualification inflation’ is a barrier towards equal social opportunities. If once an academic degree or an MA were considered desirable for a career in journalism, some people, such as Press Gazette’s Dominic Ponsford, believe it is not the case any more as theoretical courses often do not provide the practical skills needed in a ‘real’ newsroom.

Degrees do not come cheap. Whereas a full-time MA at City University will set back an aspiring journalist by £8,000, a number of institutions offer NCTJ-accredited courses of much shorter length.

The Brighton Journalist Works, for instance, offers a 10-week fast-track course leading to a Certificate in Production Journalism for £3,600. Journalist Works MD Paula O’Shea, who set it up in April 2007 in The Argus’ Brighton offices, says the course is intense as it exposes students to as many hours as they would in an academic year on an MA, but graduates had landed jobs at The Argus, Johnston Press, Time Out, local TV stations and B2B magazines.

There is recourse for students who could not afford the fast-track course: “Our course is accredited by the Learning and Skills Council, so students can apply for a career development loan (www.direct.gov.uk) or the Journalism Diversity Fund (www.journalismdiverstityfund.co.uk),” says O’Shea.

A lack of diversity in news media could pose a problem for journalism, says Charlie Beckett, director of the journalism think-tank Polis. “If the news media is not diverse then it will not reflect the wider population,” he says in his blog.

“At a time of crisis in the industry and the wider economy, that is not a good thing economically, let alone politically.”

Here is Beckett, interviewed on Channel 4 News:

Useful links:

Jon Bernstein: Five lessons from a week in online video

It’s now four years – give or take a few weeks – since broadband Britain reached its tipping point.

Halfway through 2005 there were finally more homes connected to the internet via high speed broadband than via achingly slow dial-up. Video on the web suddenly made a lot more sense.

And given that we’re still in the early stages of this particular media evolution, it’s not surprising that we are are still learning.

Here are five such moments from the last seven days:

1. If you build it they will come…
…provided you build something elegant and easy to use. And then market it like crazy.

This was the week that we learned how the hugely successful BBC iPlayer has overtaken MySpace to become the 20th most visited website in the UK . The iPlayer is now comfortably the second most popular video site even if its 13 per cent share is still dwarfed by YouTube’s 65 per cent.

If you want more evidence of success just look at the BBC’s terrestrial rivals. ITV, Five and even Channel 4 – which had a year’s head start over the BBC – are now aping the look, feel and functionality of the corporation’s efforts. No hefty applets to download – just click and play.

Of course, this model – a different player for each network – will look anachronistic within a few years. Maybe less. Hulu arrives on these shores soon.

2. Don’t do video unless you’re adding value
If you are going to put moving pictures on your newspaper website it’s a good idea to ask why? And the answer should be that it adds something to your storytelling.

Last week the Independent completed a deal that sees the Press Association providing more than 100 90-second clips a week, each focusing on a single news item.

Nothing wrong with the quality or content of the video that the Indy is getting, but where’s the added value? Unless the video has some killer footage or a must-see interview, why would a reader of a 500-word news article click play? I’m not sure they would.

As someone eloquently put it on my blog:

If it’s visual, it needs pictures and maybe video. If it’s verbal, sound will do. For everything else, words are cheaper for the producer and quicker for the consumer.

3. You can’t control the message
Singer Chris Brown chose YouTube as the medium to deliver his first public pronouncements following February’s assault on his now ex-girlfriend Rihanna.

He plumped for the video-sharing site rather than a TV or newspaper interview presumably so he could control the message – no out-of-context editing of his words and no awkward follow-up questions.

To some extent he got his wish. Within 24 hours of posting his 120-second, unmediated mea culpa, it had been viewed nearly half-a-million times.

More significantly, however, the video had received over 12,000 comments and most were hostile.

4. Brands love YouTube
In an oddly defensive post on its YouTube Biz Blog, the people behind Google’s file-sharing site set about busting what it claims are five popular myths.

Putting ‘Myth 4’ to rest – namely that ‘Advertisers are afraid of YouTube’ – the post asserted:

Over 70 per cent of Ad Age Top 100 marketers ran campaigns on YouTube in 2008. They’re buying our homepage, Promoted Videos, overlays, and in-stream ads. Many are organizing contests that encourage the uploading of user videos to their brand channels, or running advertising exclusively on popular user partner content.

We wait, breathlessly, for a follow-up post so we can discover how many of these elite brands made a return on their YouTube investment.

5. Death becomes you
Nearly a month after his passing, Michael Jackson’s life is still being celebrated online. Eight out of this week’s viral video top 20 are either Jackson originals or owe their inspiration to the singer.

A case of the long tail occupying the head. For a few weeks at least.

Jon Bernstein is former multimedia editor of Channel 4 News. This is part of a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

Jon Bernstein: Why ITV’s micropayment plan is unlikely to make the Grade

ITV management had better hope Ben Bradshaw’s deeds are as good as his words, because its faith in an another revenue-generating scheme looks misplaced.

Bradshaw, the recently appointed Culture Secretary, told the Financial Times earlier this week that the BBC’s refusal to relinquish licence fee money to aid other broadcasters with a public service remit was ‘wrong-headed’. He said the corporation’s hierarchy would have to come to its senses sooner or later.

While the BBC fights the good fight against ‘ideological’ forces such as these, part of the network gave airtime to a would-be recipient of top-slicing: ITV’s executive chairman, Michael Grade.

On BBC Five Live last Thursday, Simon Mayo asked Grade about the YouTube Susan Boyle affair (some 200 million video views to date).

After describing YouTube’s proposed revenue-share for the Boyle clips as ‘derisory’, Grade insisted ITV wouldn’t get caught out again:

“We are working on it and watch this space, but we’re all going to crack it, either when the advertising market recovers or a combination of advertising and micropayments which is 50p a time or 25p a time to watch it.

“We may move in time, in the medium term, to micropayments, the same way you pay for stuff on your mobile phone. I think we can make that work extremely well.”

(You can listen to the interview on the iPlayer until midnight Wednesday 15 July. Grade interviews starts around 1 hour, 22 minutes.)

Despite Grade’s confidence there are grave doubts that paying per clip is going to work. Here are four reasons to worry:

1. Micropayments don’t work for perishable goods
It’s an argument that has been made against charging for news stories, but it is equally applicable when you are talking about clips from a reality TV programme.

Quality drama may have a shelf-life and an audience willing to pay for it, but a water cooler moment from reality TV? Not likely.

The Susan Boyle phenomenon still feels vaguely current, but it is a passing fad.

If you’re unconvinced take this quick, highly unscientific test: would you pay 50p to watch the machinations of ‘Nasty’ Nick Bateman from the first series of Big Brother?

The correct answer: who’s ‘Nasty’ Nick Bateman?

2. Micropayments put people off
Writing back in 1996, social scientist Nick Szabo introduced the idea of mental transaction costs. He argued that no matter how small the payment, it still incurs effort on behalf of the potential buyer to work out if he or she is getting a good deal.

He wrote:

“The reason we don’t do the things is that they’re not worth the brain cycles: we have reached the mental accounting barrier.”

And that in a nutshell is why micropayments are doomed to failure.

It’s a theme Chris Anderson touched on in his recently released book ‘Free: The Future of a Radical Price‘. He wrote:

“It’s the worst of both worlds – the mental tax of a larger price without the commensurate cash. (Szabo was right: Micropayments have largerly failed to take off.)”

Unsurprisingly, Anderson advocates free as a preferable alternative to micro, but he’s not alone. New York professor Clay Shirky is with him.

In fact Shirky has been saying much the same thing since the beginning of the decade and his 2003 essay ‘Fame vs Fortune: Micropayments and Free Content‘ has become something of a set text.

3. Micropayments only work if you control distribution
ITV’s Grade rightly cites mobile phones as a great platform for micropayments.

The network operator controls what is available via the handset, limiting availability and ensuring prices won’t be undercut.

Further, the operator offers a simple and largely pain-free way of paying for goods by adding the cost to a monthly bill or subtracting it from a top-up on a pay-as-you-go phone.

But the web is different – it’s anarchic, open, a free-for-all.

Nobody controls distribution and despite efforts to chase down copyright abusers, there will always be someone ready to undercut your micropayment with an even smaller charge – free.

Opponents of this reading cite Apple’s iTunes Music Store as proof that micropayments can work on the net. But, as Shirky argued earlier this year, the fee-per-track model works because this is a rare example where no alternative exists.

“Everything from Napster to online radio has been crippled or killed by fiat; small payments survive in the absence of a market for other legal options.”

Further, Apple does control part of the distribution, successfully creating a market for the must-have iPod.

So despite Grade’s assertion, it’s unlikely any micropayment system on the internet will turn out ‘the same way you pay for stuff on mobile phones’.

Incidentally, it will be worth watching to see how the smartphone redefines this divide between the largely ordered phone network and the web.

4. YouTube clips drive traffic first, revenues second
If you think about a clip on YouTube as a direct money maker, you’ve got your priorities wrong.

It’s about reach, exposure and promotion. It’s about creating a buzz and driving traffic back to the core.

Did the Susan Boyle clip achieve this? No question.

For starters, video views at ITV.com were up 528 per cent year-on-year and advertising slots for the duration of the ‘Britain’s Got Talent’ season sold out.

Meanwhile, such was the interest around the show, the final was seen by 19.2 million people – ITV’s highest audience since England vs. Sweden in the 2006 World Cup. More eyeballs this year promises high advertising yields next.

In short YouTube kept its part of the bargain.

Would all that have happened had ITV charged 25p a clip? Would 200 million people have checked it out? Will a pay-per-clip Britain’s Got Talent be a winner?

The twist in the tale is that Grade, who steps down as executive chairman at the end of the year, won’t be around to find out.

Jon Bernstein is former multimedia editor of Channel 4 News. This is part of a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

Jon Bernstein: What if the business model for news ain’t broke?

In what may feel like a twist of logic too far, there are a growing number of non-media companies who are adopting the Fourth Estate’s digital business model.

That’s the ad-funded, free-to-the-consumer model.

You know the one.

It’s at the root of the crisis afflicting the newspaper industry around the world, an industry which is trying desperately to make money online. Or at least not haemorrhage it.

To believe the unholy trinity that is News International, Daily Mail and General Trust, and the Guardian Media Group, the media model is unworkable, unsustainable and it’s got to go.

The three are not sure if it should be replaced by paywalls, micropayments, subscriptions or something else entirely.

But what they are agreed on is that it cannot be business as usual. Because that business is going under.

So why do we find the likes of Facebook, Digg and the mighty Google – and perhaps soon Amazon– adopting the ad-funded model to support services and software.

Take Gmail. It’s not a media entity, it’s email, but it is ad-supported.

One answer is that that advertising is the last, desperate (and largely) failing attempt to generate some money, given nobody wants to pay for their products. In short: free reigns.

On that latter point, Wired’s editor-in-chief Chris Anderson is likely to agree.

His new book ‘Free: The Future of a Radical Price’ – appropriately available to read and listen to online without charge – celebrates ‘freeconomics’, but has a much more positive take on its effect on the business world.

The reason, he says, people are convinced that ad-funded won’t work is because they are applying the conventional rules.

Offline – in newspapers, magazines, billboards, TV and radio – advertising is predicated on scarcity not abundance. Ad sales people trade on ‘space’ and the less there is the higher the yield.

So when there is infinite space online, their greatest selling tool disappears.

Right? Wrong.

Anderson argues that there is another kind of advertising which is epitomised by Google’s text ads:

“Google doesn’t sell space. It sells users’ intentions – what they’ve declared to be interested in, in the form of a search query.

“And that’s a scarce resource. The number of people typing in ‘Berkeley dry cleaner’ on any given day is finite.”

Google’s CEO Eric Schmidt – admittedly a man with a vested interest – estimates that the potential market for online advertising is $800bn.

“That’s twice the total advertising market, online and off, today,” notes Anderson.

So why is his tone at such odds with that of the media he is writing about?

Perhaps it has something to do with the production-cycle of book publishing. This book was in train before he had even finished writing the much-admired The Long Tail.

Clearly much of his thinking predates the collapse of Lehman Brothers which sealed our current economic fate.

His penultimate chapter, presumably added very late in the day and titled ‘Coda: Free in a Time of Economic Crisis’, is an acknowlegement of that, although not a denunciation of his core argument.

Just maybe, it’s the down-in-the-mouth media owners who are out of time, not Anderson.

Maybe this rush to find other ways to monetise will be a passing phase and when the economy picks up so too will online advertising revenues.

After all, what’s the alternative?

Pay walls may work for niche information but not for mainstream news and exclusives. That’s something that even the Wall Street Journal, poster child of the paid model, accepts.

Interviewed earlier this year its executive editor Alan Murray said:

“Look, if it’s a big news story, if we report a takeover and – we could hold that behind the pay wall. But if we do, BusinessWeek or someone else will simply write a story saying ‘The Wall Street Journal is reporting x’ and they’ll get all the traffic. Why would we do that?

“So if it’s that kind of a big, broad-interest news story, we’ll put it outside the pay wall and go ahead and take the traffic ourselves, thank you very much.”

Jon Bernstein is former multimedia editor of Channel 4 News. This is part of a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

Jon Bernstein on hyperlocal: Five steps to kick-start the local news revolution

The strength of hyperlocal is also its weakness – disparate projects in far-flung places.

But here’s the thing. What works in KW1 – the business model, the editorial proposition – is likely to work just as well in TR19.*

So we have a choice. Wait for exemplars of the form to rise up, then copy and adapt, or give the whole process a hand by collating, sharing, talking and learning. Right now.

Let’s do the latter. Here’s a quick and dirty call to action:

1. Find out what’s out there
In the United States they are doing just that.

The City University of New York Graduate School of Journalism has invited ‘bloggers, independent journalists, website publishers and entrepreneurs’ to complete a survey so it can ‘gather information and innovative ideas from across the country’.

“We want to bring facts, figures, and business analysis to the debate over the future of journalism,” it states.

Where’s the equivalent effort over here?

I’m told that there are voices in Ofcom, the media regulator, who want to collate information about all of the little community newsletters and bigger sites which could now be called hyperlocal.

If that’s the case, it’s time to get moving. Oh, and we’ll have some of that US data when it’s ready, too.

2. Share ideas
Good practice, sound business models, strong feature strands and story hooks are not geographically-defined. So share, feed off each other, beg, borrow and steal.

Talk About Local is a good start. More, please.

3. Share resources
Can you apply the franchise model to the hyperlocal? For some the answer is a definite yes.

Again Talk About Local offers a possible lead with its plan to seed 150 sites in deprived areas nationwide.

Paul Bradshaw and Nick Booth’s Help me Investigate, is another service with franchise potential.

As is Mapumental.

This is a MySociety.org concoction and, like Help me Investigate, is a recipient of 4iP seed funding. Mapumental is postcode-based tool that brings together publicly available local house price and transport data and mashes it up with a ‘scenicness’ rating .

MySociety is also responsible for FixMyStreet. Both are centrally-built pieces of software with a hyperlocal application.

Integration is the key.

4. Share content
Like franchising, syndication is another old media model that has a home in the brave new world of hyperlocal.

And there is a commercial opportunity for those who create usable aggregation models.

Take Outside.in which has just launched a service in the United States it claims ‘will allow users to quickly create a mass amount of hyperlocal news pages’.

Outside.in is coming to the UK, but why isn’t a UK start-up doing this for the UK market? Perhaps one is. Time to make some noise.

5. Engage government
There’s a crisis in the public service provision of local news. If you want proof just look at the horse-trading between ITV and Ofcom. It’s a perfect opportunity for the government to think laterally.

Yet despite the warm words – and suitable use of new media lingua franca – in last month’s Digital Britain report, Lord Carter and co failed to put anything radical in train.

Carter’s defence is that this report was a sprawling undertaking and wasn’t designed to mandate government.

If so, someone needs to pick it up in Whitehall, but also in county halls up and down the country.

Rather than fund me-too freesheets that threaten to kill off local newspapers, local authorities would be better advised to help provide the infrastructure for hyperlocal.

It’s time to free your data for postcode-based applications, create a support system for local citizen journalists and use those soon-to-be-thriving platforms to promote the uptake of online public services.

Enough of the action plan. Go create.

(*That’s John O’Groats to Land’s End, postcode fans. Well, near enough.)

Jon Bernstein is former multimedia editor of Channel 4 News. This is part of a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

Jon Bernstein: What MPs’ expenses tells us about the clash between new and old media

The narrative is familiar to anyone who has followed the broader technology industry for any length of time – new triumphs over old.

The reality, inevitably, is more complex, more layered, more textured.

Certainly change is disruptive, but old technology rarely disappears completely. Rather it coexists with the new.

Just look around your office if you want proof of that.

You may not use the fax machine but someone does, and you’ve certainly sent a letter or made a call on the land line. Communication is not all mobiles, email and instant messaging.

As it is with technology, so it is with media.

And nothing demonstrates the laziness of the ‘winners and losers’ legend more than the domestic news story of the year – MPs’ expenses. Here we have seen the best of old and new media, one feeding off the other.

Let’s retrace our steps:

What was meant to be a public domain story, put there by a hard-fought freedom of information request, turned into an old-fashioned scoop.

The Daily Telegraph acquired the data and did a first class job poring over the numbers and putting in place an editorial diary for the drip-drip of expenses-related stories.

The first fruits of this were splashed across the front of the paper on Friday May 8 and, by my count, the story set – and led – the news agenda for the next 23 days.

To this point it was only a new media story in the sense that the Telegraph was enjoying an uplift in traffic – one in every 756 expenses-related searches led to the site.

But what the paper was offering was fairly conventional fare. It took others to do some really interesting things with it.

A fine example was work done by Lib Dem activist Mark Thompson who spotted a correlation between the safeness of an MP’s seat and the likelihood that they are involved in an expenses scandal.

Elsewhere, there were mash-ups, heat maps and the rest.

And then the deluge. Parliament released its data – albeit in redacted form – and for the first time the Daily Telegraph was in danger of losing ownership of the story to another newspaper.

True to type the Guardian offered the most interactive experience inviting readers to: “Investigate Your MPs expenses.”

Wired journalist Jeff Howe, the man credited with coining the phrase crowdsourcing, will nod approvingly at this development.

According to one definition Howe uses, crowdsourcing is ‘the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open cal’l.

In this instance the Guardian was taking a task traditionally performed by its journalists (designated agents) and outsourcing it to its readers.

Where the Telegraph did its own number-crunching, the Guardian farmed much of it to a third party, us.

So has the Guardian’s crowdsourcing experiment been a success?

On Sunday the paper boasted that almost 20,000 people had taken part, helping it to scour nearly 160,000 documents. So far so great. But by Wednesday, the number of documents examined by the army of volunteers was still 160,000.

With some 700,000+ receipts and other assorted papers to classify could it be that the Guardian’s efforts were running out of steam?

If they were, this didn’t stop its rival from following the lead.

One Telegraph correspondent may have dismissed those engaged in this kind of ‘collaborative investigative journalism’ as ‘Kool-Aid slurping Wikipedians’, but his paper seemed to take a different view.

By the middle of the week, the Telegraph was offering its far-less redacted expenses documents in PDF form and all its data in a Google spreadsheet, while simultaneously asking readers directly: “What have you spotted?”

Both papers – and the wider media come to that – have enriched our understanding of a complex and sprawling story. What started as a proprietorial scoop is now in the hands of the crowd.

Old media and new coexisting.

Jon Bernstein is former multimedia editor of Channel 4 News. This is the first in a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

Amnesty International Media Awards winners in full

Here are the winners from last night’s Amnesty International Media Awards; nominees and judges were reported here. The awards, designed to recognise ‘excellence in human rights reporting’, feature ten categories spread across print, broadcast and online journalism.

Gaby Rado Memorial Award
Aleem Maqbool, BBC News

International Television & Radio
World’s Untold Stories:  The Forgotten People, CNN, Dan Rivers and Mary Rogers

Nations & Regions
The Fight for Justice, The Herald Magazine by Lucy Adams

National newspapers
MI5 and the Torture Chambers of Pakistan, The Guardian by Ian Cobain

New media
Kenya: The Cry of Blood – Extra Judicial Killings and Disappearances, Wikileaks, Julian Assange

Periodicals – consumer magazines
The ‘No Place for Children’ campaign, New Statesman, Sir Al Aynsley Green, and Gillian Slovo

Periodicals – newspaper supplements
Why do the Italians Hate Us? The Observer Magazine, Dan McDougall and Robin Hammond

Photojournalism
No One Much Cares, Newsweek, Eugene Richards

Radio
Forgotten: The Central African Republic, BBC Radio 4 – Today Programme, Edward Main, Ceri Thomas, Mike Thomson

Television documentary and docu-drama
Dispatches: Saving Africa’s Witch Children, Channel 4 / Red Rebel Films / Southern Star Factual, Mags Gavan, Joost Van der Valk, Alice Keens-Soper, Paul Woolwich

Television news
Kiwanja Massacre: Congo, Channel 4 News / ITN, Ben De Pear, Jonathan Miller, Stuart Webb and Robert Chamwami

Special award
This year’s Special Award for Journalism Under Threat was awarded to Eynulla Fәtullayev, from Azerbaijan.

Friday 3pm GMT: Twinterview with Channel 4 News’ Krishnan Guru-Murthy

Set an alert now! @journalism_live (our channel for live conversations and events) will be ‘twinterviewing’ Channel 4 News’ Krishnan Guru-Murthy at 3pm GMT tomorrow (Friday 27 February).

We’ll be asking him (@krishgm) about his use of Twitter for both fun and work, his thoughts about changing forms of broadcast journalism and Channel 4 News’ ideas and aims. And of course, followers can throw in their own questions using the tag #ch4.

Channel 4 News has been increasingly communicating with users via its @ch4news channel and yesterday sourced an interviewee via Twitter for the first time. Swot up on Channel 4’s web strategy here, from an earlier interview with Vicky Taylor, commissioning editor of new media, news and current affairs.

So: come back to the Editors’ Blog tomorrow at 3pm GMT to follow the interview via a constantly updating blog post, tagged #ch4.