The Wall Street Journal is ready to start charging for mobile access on the Blackberry and iPhone and the video site Hulu can be expected to introduce some kind of payment model, News Corp CEO and chairman Rupert Murdoch told delegates at the the Goldman Sachs Communacopia XVIII Conference.
This week saw the beta launch of Masher.com, a site which allows you to mash together the content of different videos, and use a free BBC archive of generic content. It was originally developed by the BBC Motion Gallery, a press release said.
Masher.com’s chairman, Neil Fenton said, in the release, that for content owners, “Masher offers a completely new way for users to engage with their content, in which those users don’t just consume content online passively but become both producer and consumer in an application that is highly engaging and allows for the maximization of online advertising and sponsorship revenues.”
More analytics are now available from YouTube following the recent introduction of its YouTube Insight feature.
The video site has added a tool to help users see viewing trends for their clips.
Information on how viewers came to their video (e.g. through a search engine or other website) and what search queries led them to it will be provided.
The Insight service will now show the links of up to 50 external websites directing viewers to videos, a post on YouTube’s own blog says.