Tag Archives: YouTube Insight

More analytics for YouTube

More analytics are now available from YouTube following the recent introduction of its YouTube Insight feature.

The video site has added a tool to help users see viewing trends for their clips.

Information on how viewers came to their video (e.g. through a search engine or other website) and what search queries led them to it will be provided.

The Insight service will now show the links of up to 50 external websites directing viewers to videos, a post on YouTube’s own blog says.

Google launches measurement tool for YouTube videos

Google has launched YouTube Insight – a new measurement tool for YouTube users, which will provide stats on the videos they upload.

According to an announcement on the Official Google Blog, uploaders of videos to the site will be able to see figures and graphs of:

  • how often their videos are viewed by geographic region;
  • how popular their contributions are compared to other videos in that area;
  • ‘the lifecycle of a video’ e.g. how long it takes for a clip to gain popularity.

The metrics, says the blog, makes YouTube ‘one of the world’s largest focus groups’ and could be of use to advertisers and content providers in evaluating the benefits of the platform.

Below is a screenshot of how the figures, which can be seen in the ‘My Account’ section of the site, are displayed:

Screenshot of YouTube Insight statistics page