Tag Archives: Wall Street Journal

TheDailyBeast: Ex-WSJ assistant publisher on paid online content – myths and facts

“The Wall Street Journal makes millions from its pay website. Here are the secrets to its success – and what other papers can learn from it.”

Former Wall Street Journal assistant publisher, Richard J. Tofel, describes the facts and the myths about making a paid-for online model work.

Full post at this link…

DNA09: ‘The Established Media React’

A look at how mainstream media (MSM) is seizing upon, or resisting technological changes.

A panel chaired by Wired Magazine’s Ben Hammersley. He is joined by:

  • Guido Baumhauer, director of marketing, sales and distribution at Deutshe Welle.

Hammersley points out this been happening for a long time. So why are we still having the same conversations about the mainstream media reacting? There wasn’t really an answer to that one but there were some other big questions raised:

Are ‘publishers’ and broadcasters ending up in the same space
?
It’s not really a relevant distinction, the BBC’s Loughrey tells Journalism.co.uk after the discussion.

“I do not see myself as part of the established media,” Hans Laroes is keen to point out at the beginning.

The broadcast enterprise is still quite a separate one from the web at Sky, says Bucks – although web users already have some influence on television content, and maybe, the future could see online increasingly dictating television content.

What on earth is ‘database journalism’?
Neil McIntosh said that while ‘it has to be said it’s being used for extremely boring journalism,’ it’s about pulling together raw material in exciting ways, such as in crime mapping. There is lots of potential for the Wall Street Journal, he added. https://klgirls.net

How do we manage editorial, strategy and sales relationships?

Following on from his keynote speech, Vandermeersch stresses that editorial, sales and strategy will have to work closer together.

However, how far that goes is up for debate he says: for example, do you drop stories which are less good commercially?

Meanwhile, at Deutsche Welle, marketing team, editorial and media sales representatives are meeting in small ‘competence teams’  in order to address monetising and editorial issues in different countries (they have 4,500 media partners worldwide), explains Baumhauer.

NYTimes.com: Rupert Murdoch’s fondness for newspapers ‘has become a significant drag’ for News Corp

Rupert Murdoch has his own office at the Wall Street Journal, built within days of buying it, comments the New York Times. He is ‘as much old-fashioned press baron as 21st century multimedia mogul,’ the piece continues. “But, he faces a depressing reality: his lifelong fondness for newspapers has become a significant drag on the fortunes of his company, the News Corporation.”

Full story at this link…

Charlie Rose: The future of newspapers [video]

A conversation about the future of newspapers with Walter Isaacson of Time (who believes micropayments can save newspapers), Robert Thomson of Wall Street Journal and Mort Zuckerman of The New York Daily News.

Editor&Publisher: Whistleblower claims WSJ editors delayed Madoff investigation

“The key ‘whistleblower’ in the Bernard Madoff fraud case, Harry Markopolos, testified today [Feb 4 2009] before Congress, alleging among other things that he approached the Wall Street Journal on the story more than three years ago, and the newspaper ultimately did nothing,” Editor&Publisher reports.

Full story at this link…

Reuters: Google wants to ‘fast lane’ its news, reports WSJ

Google has approached certain internet carriers with a proposal to create a ‘fast lane’ for its own content, ‘countering’ its previously stance of equal network access for all content providers, reports Reuters, citing a Wall Street Journal article. ‘Google’s proposal, called OpenEdge, would place Google servers directly within the network of the service providers’, the report continues.

EditorsWeblog: Emerging nations favour mobile internet access

The Editors Weblog looks at an article from the Wall Street Journal that indicates “mobile phones are the primary way of accessing the internet for people in ’emerging markets,’ or those with poor fixed-line telecommunications.”

Countries, such as Indonesia, have many areas ‘lacking high-speed cable broadband connections, DSL lines or even regular phone lines for dial-up service,’ the Wall Street Journal reported.

Reuters: Print advertising downturn ending, says WSJ’s Thomson

Advertisers are looking to spend in more conservative ways, Robert Thomson told a Reuters conference.

“People are looking for a safe harbour in times of turbulence.”

Print advertising is a shrinking but valuable market, he added.

While digital ads are still growing at Dow Jones, ‘the link between the reader and the ad is more transient online’, he said.