Tag Archives: The Times

Can in-depth journalism flourish online?

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How much do we want to read online? Is the screen really the domain of the breaking-news headline, while paper is better suited to in-depth reports?

Apparently not, according to techdirt.com, who refer to the case of online magazine Slate, where writers were given the opportunity to research and produce lengthy pieces of journalism, with their work receiving millions of page views.

No content farm is going to create the type of content described above. They won’t even come close. Perhaps one of the problems with traditional media is that they’ve focused on writing stories that can be easily copied by content farms. Instead, they should be focusing on deeper, quality work.

This is also the thinking over at The Times, who believe such journalism can not only thrive online, but should be paid for.

See the full post here…

Daily Intel: Lessons for other publishers from the Times paywall

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With the New York Times expected to introduce paid access to its website from 2011, the Daily Intel looks at what lessons publishers can learn from the implementation of the UK Times’ paywall, including:

  • make it RSS-friendly;
  • make the price suprisingly low;
  • mind your talent;
  • and deal with the payment transaction early on.

Full post at this link…

Related listening: Podcast from the Association of Online Publishers event on paywalls and diversifying revenue streams with the Times’ assistant editor and head of online, Tom Whitwell.

Martin Belam: Many Times readers might give up on newspaper websites altogether

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The Times have always acknowledged that the paywall would mean a drop in traffic. They accept that many former visitors to the site will not be prepared to pay.

But where will they go instead? Will they break their readership loyalities?

The point is taken up by Martin Belam, information architect for the Guardian.co.uk, who says we cannot assume that readers will simply defect to another online newspaper.

Writing on his blog, Belam says to assume so would be to “view our industry through the prism of the newsagent”.

The web isn’t a newsagent. It is rather more like the table in a library with newspapers scattered across it, ready to be picked up and browsed at will.

And unlike the newsagent, that library table is no longer confined to publications ‘registered with the Post Office as a newspaper’.

Many Times readers, he adds, “might just give up on all newspapers websites”.

See the full post here…

The Times and Sunday Times: What a paywall looks like

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And it’s up – the long awaited News International paywall for the new Times and Sunday Times websites has gone up today. This is the screen you get when you try to go beyond the sites’ homepages – thetimes.co.uk and sundaytimes.co.uk. It’s interesting to see what’s not included in the £1 day pass option: email bulletins, mobile access and daily puzzles.

What the web and world is saying about it:

TheGame: How World Cup journalism works

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The phone goes. It is the newsdesk. “We need you to go and find North Korean fans now,” comes the instruction. “There aren’t any,” I helpfully reply. “Don’t care. There must be at least one. Go and find him.”

Hmmm. I am in Soccer City, the North Koreans are at Ellis Park across the City. I have only a couple of hours to kick-off, no North Korean contact – but then, who has? – and no ideas, except for simply standing outside the ground and waiting for a North Korean to arrive. This is not time quibble because the message from the newsdesk is that this is a “must-have” story. Foreign correspondents in South Korea and Japan are filing dispatches and Jonathan Clayton, our correspondent in Johannesburg, has been stationed outside the team hotel. I have 800 words to write on the mysterious North Korean fans. Oh dear.

Times reporter Kevin Eason gives a great, first-hand account of tracking down stories – and North Korea fans – at the World Cup. It’s a story of shoe leather, pressure and a little bit of luck as a reward for doggedly chasing leads. Would be interesting to know if any World Cup reporters are using social media shoe leather too?

Full post at this link…

MediaGuardian: 20 more job cuts at Times as 40 take voluntary redundancy

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The Times will make 20 compulsory redundancies after completing its voluntary redundancy scheme. Forty editorial staff took voluntary redundancy. Details of where further cuts will be made will be announced in 48 hours, according to the Guardian.

The Times recently launched a new website as part of plans to introduce a site-wide paywall later this month.

Full story at this link…

Design is key to good online journalism, not just coding and data

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The correlation between good design and good storytelling

It is good to see that the internet’s powerful influence on journalism, while not universally welcome, is being enthusiastically tackled. The willingness of some writers and broadcasters to get to grips with programming is one of the most important aspects of this on-going narrative.

Having written a couple of blogs on journalism and coding recently, I have noticed how much of the conversation revolves around learning the technical skills required for developing new apps, the emphasis seems to be on coding and computer science.

Yet in many ways a digital journalist is more likely to struggle with design than coding. Before you can begin coding you have to have this side of things clear, whether you are working on your own independent blog or developing a complex data rich piece for a much larger news website.

Packaged up for perfection

We can all agree that the internet allows for a highly competitive market in which a good producer of quality journalism can thrive without the support of a big media giant. If you are one of these aspiring indie journalists then you are quite likely to be advised things like: be niche, be hyperlocal, be as specialist as possible.

These are fine buzzwords, but remember that regardless of how good your content may be, the first thing people will experience when they click on your site is a subconscious reaction to how your page makes them feel. If they don’t like it they will probably leave in a matter of seconds, unless there is a compelling piece of information that they cannot get elsewhere.

So how do you help your content to make your site a ‘sticky’ one? Our head designer, Cat Kempsell, believes that there are some very basic design rules to follow:

“Articles on a webpage need space to breath and flow. Don’t be afraid of white space and stick to three columns for a news driven site. Above all, make sure that your headings and sub-headings are distinctive, preferably in different colours – Times Online does this really well. People want to feel comfortable, that they can relax and interact with a website without feeling like they just landed in a maze of words.”

It’s strange to see how many news websites don’t do this. I suspect that it’s a hangover from a print history that encouraged every spare inch of white space to be filled, but on a website it just looks horrible. Someone should tell the Sun.

Making sense of data

Data journalism is another area that we are being encouraged to explore. You can build a programme that scrapes large amounts of data from a website, but how do you then organise that information into an easily accessible set of graphs, facts and stats that will deliver the maximum impact in as short a time as possible?

Making an infographic is quite easy; making a good one is an art form. Infographics are incredibly popular at the moment and many of us feel that it is another area that we need to become proficient in. My opinion is that, like coding, you’ll get the best results when you’re working in a team of professionals; that digital trinity of a journalist, a coder and a designer.

As an online editor for a digital media company, I am aware of just how important coding is, although I don’t believe that journalists and coders will ever meld into the same role. I just think that a modern journalist should be able to understand and talk about web architecture fluently. The same applies to basic design principles.

In a space that’s filled with websites clamouring for the public’s attention, how a site makes you feel when you’re on it really matters. Judging by its new design, the Times recognise the issue. If anyone else wants to start charging for content they’re going to have to recognise it too.

RSS feeds beat any branded iPhone or iPad news app

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There are still so many uncertainties in the media landscape. Media fortunes fluctuate upwards due to the green shoots of cyclical recovery and downwards thanks to the continued – and permanent – failure of long-standing print-based publishing models.

But one thing you can be assured of is that in boardroom and management meetings across the worlds of newspapers, magazines and broadcast media, executives are being asked: “What’s our app strategy?”

Still regarded as something of a secret sauce for newspapers and magazines – Rupert Murdoch believes that all media will find its way to the iPad – the very success and survival of newspapers and magazines apparently relies on us iPhone- and iPad-wielding middle class types going on an App Store shopping spree.

I’ve written on these pages before that, much like an English goalkeeper facing a German penalty, the iPad won’t save anything at all – least of all the news business. Analysts at paidContent:UK and Journalism.co.uk agree.

So here’s another thought: despite their convenience, apps are a limited way of publishing information. The self-constructed, community-based, open, Google-able news eco-system gives the serious media consumer a better all-round experience than the closed off system represented by the iPad and App Store, and all it takes is a little effort to make the most of it.

Most apps available now are primitive, quickly-built bits of smartphone software that publish articles via sequential updates. In the main, even market-leading apps don’t begin to present stories, pictures, video and graphics to readers in the way they should.

The experience of using the Guardian and Telegraph apps is only fractionally as rewarding and revealing as using Guardian.co.uk and Telegraph.co.uk – indeed, it’s probably not even as good as those unprofitable paper things. Andrew Sparrow may be the king of political liveblogging, but try reading him on the iPhone app – it’s confusing, jumbled, the links aren’t live and it’s not worth the effort.

Look at Journalism.co.uk’s review of iPhone apps from March: out of 34 leading apps, a measly five allowed offline reading.

So what’s the alternative? Do it yourself, with friends

Since the advent of the iPhone I’ve fallen back in love with RSS. With Google Reader’s mobile version (when in internet range) I can quickly read the 1,000+ feeds I check regularly. When out of range and on the London Underground I use the free NetNewsWire app which syncs seamlessly with Google Reader and works offline beautifully, as does the paid-for Byline app which shows pictures well and partially downloads online-only content too.

But both of those RSS aggregator apps allow me to add articles to my shared items on Google Reader and post things to Twitter. It’s a real-time news diet chosen by me and the community I belong to.

Times Newspapers launched its paid-for products this week and the £2-a-week sites are soon to be tied to access to iPhone/iPad apps, much like the FT’s app. With Times executives openly predicting reader numbers to collapse by as much as 90 percent, News International may be relying on the attractiveness of the iPad apps to shore up subscription numbers. I’ve seen the TheTimes.co.uk app in action on an iPad recently – it’s essentially the day’s online and print news digested into a series of regular “editions” – and the ‘liveness’ possible from online news appears to be lacking, as is the sharing aspect.

Of course, the everyday Man On The Clapham Omnibus doesn’t care or want to know about RSS, much less mobile apps that create a mobile version of their OPML file. But Journalism.co.uk readers are media professionals – and I’d wager that most of you are capable of using free or cheap software to create a mobile news experience that no branded premium app can match.

Comment: Reaction to the new Times and Sunday Times websites

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Having had a day to “browse and snack” on the new Sunday Times and Times websites, what’s the feedback so far? What’s the reaction to the new editorial layout, multimedia changes and approach to journalism behind a paywall?

Starting with those bloggers who were given a sneak preview of the sites the night before they went live:

Malcolm Coles on the Times:

Without the need to chase search engine traffic or page views for advertisers, the idea of covering fewer stories but in a better way sounds appealing (…) an article, for instance, with an information graphic and tabs to let you explore the history and different aspects of the story without leaving the page. This package of content is brilliant – it works much better as an experience than lists of related articles or auto-generated tag pages.

But, asks Coles, shouldn’t readers be allowed to subscribe to just one site with completely distinct sections and topics?

It strikes me that there is either sufficient distinction in the audience for the two brands that you let users subscribe to just one site; or the audiences cross over so much that you combine the two sites in one and think about what makes most sense from the user’s point of view.

Forcing people to subscribe to both sites but keeping them entirely separate, with no cross-linking, seems a bit odd.

Adam Westbrook on the experience of reading the Times and Sunday Times online:

Well, at first impressions I am not bowled over: black text on a white screen, size 12, serif font – just like every other news website out there (and even this blog!). A web page can be any colour and fully dynamic – a concept no major newsroom is yet to grasp.

Rory Cellan-Jones on how a smaller audience might offer a more engaged readership:

[T]he company is convinced that advertisers will find the smaller audience of committed readers more attractive than the 21 million promiscuous passers-by who flit through the free Times Online site each month at present. While there’s been plenty of sniping from the sidelines by News International’s rivals, I suspect they are all glad that someone is at least testing the waters.

Tim Fenton:

It’s a slick package, although whether well-bundled, good content is enough of a differentiator from everything on Google News remains to be seen. For me, the biggest surprise is that the Times is not planning a splashy ad campaign to launch the paywall – it is relying chiefly on promotion in the newspaper.

It’s a low-key – and very analogue – start to one of the biggest experiments in modern digital media.

Of those reviewing the sites today, TechCrunch Europe expands on concerns raised that the papers’ journalists will miss out on social media conversation around their work, with thoughts on what the paywall means for mobile and ecommerce developments:

I don’t know The Times’ development roadmap, but if it does not have an API for its content (I presume it won’t since the whole of the new sites will be paywalled and invisible to search engines) then there will be no opportunity to catch the Third Wave of social or indeed of mobile or commerce. The Times cannot possibly come up with all the ideas which will happen in the Third Wave, which is why third-party developers will be so important.

Will the Times and Sunday Times be taking themselves out of the social media conversation with paywalls that redirect deep links to a generic login page? (Interesting to note findings from a Pew Research Center study, which report that bloggers will share more links and stories produced by mainstream news organisations, Twitterers less so, suggesting there’s is still a reliance of the social media news world on traditional news outlets. Interesting also – digital director of Mirror Group Matt Kelly’s remarks last week about the importance of honing news sites to niches that their readers identify as the values of that particular paper or brand.)

Adam Tinworth provides food for thought on the issue with his post on the potential impact of a subscription wall on a site’s community:

People sharing what they think will be identifiable, and they will have paid an entrance fee to get in there. This is, in fact, a community model, just one that differs from the wide, inter-connected community model we’re used to on the open web.

I recall Lee Bryant saying at last year’s Social Media Influence conference that sometimes its the wall that defines the community. And that maxim will be tested on these sites.

Times Online: Latest cases on the London libel trail

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The Times has a good round-up of recent libel cases, including that involving a British freelance journalist, who “will appear in the High Court to defend a libel claim being brought by an Indian ‘holy man'”.

The case will be the latest test of libel tourism: Jeet Singh is an Indian national who lives in India and is thought never to have visited Britain.

The case is also the latest in a flurry of recent activity on the libel front: today there will be a ruling with wide implications for bloggers and online media.

Full story at this link…