Image by art makes me smile on Flickr. Some rights reserved.
This week’s jpod looks at how different publishing platforms in the news industry are approaching curation and aggregation of news, from sources across the web including news outlets, bloggers and social media platforms.
Journalism.co.uk’s news editor Rachel McAthy speaks to:
Journalism.co.uk has made its first few steps into the world of podcasting in recent weeks and wants to know how we can use audio in the best way for you.
As well as filing radio features and interviews from events we attend, Journalism.co.uk will also bring you a weekly news-round up of the top stories we think you should know about – our latest one can be found here.
“After two really successful seasons working with production companies that shared the Guardian.co.uk vision and helped establish the programmes as the UK’s leading football podcast brand, we’re looking to build on the great work already done. We want to increase the reach and profile of the shows, and continue to be the net’s number one destination for football podcasts,” said Matt Wells, the Guardian’s head of audio, in the statement.
The Guardian will soon introduce ad spots to its podcasts in the next few weeks, the title’s head of audio told an industry conference today.
Matt Wells, who announced the plans in January, said a range of bluechip advertisers were interested in the spots, though he did not elaborate on which podcasts would be the first to feature the advertising.
The argument for introducing podcast ads had been significantly boosted by the success of the Guardian’s advertising within its video content, Wells added.
Jim Brady, executive editor of Washingtonpost.com, discusses widgets, podcasts, vodcasts and live streaming in the interview with Beet.tv below.
Brady says the Post’s political application on Facebook, which has been downloaded around 350,000 times, was a simple and relatively inexpensive way of promoting the WaPo brand.
However, he says that when experimenting with any new distribution methods – whether widgets, audio or video – it’s crucial to get the editorial content right first, regardless of what technology is in place.