Tag Archives: online

SIIA: Blogs are ‘print journalism pornography’, says Andrew Neil

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The need for editors is greater now in the online age than ever, according to BBC broadcaster and all-round media mogul Andrew Neil.

Speaking at the SIIA Global Information Industry Summit, Neil said the internet had created a world in which the reader is ‘information rich, but quality poor’.

“What we need are trusted gatekeepers to decide what is accurate and what isn’t,” he said, adding that news requires ‘a good old-fashioned editorial process’ and a ‘trusted brand name’.

But this process cannot be replaced by blogs: “I will still enjoy them [blogs] as a form of entertainment or print journalism pornography.”

Neil went on to praise The Spectator’s online offering Coffee House, forgetting to mention that it’s billed as a blog:

Discussing Coffee House, Neil claimed the site attracts 200,000 unique users and 2 million page impressions a month. The site will soon account for 20 per cent of the Spectator’s ‘bottom line’, he added.

Blogs also came under scrutiny from Hugo Dixon, editor-in-chief of BreakingViews.com, who said that in terms of financial news trusted media brands are demanded by readers.

“There are some good things on blogs, but they don’t have the brand consistency of media brands. Brand matters, because financial professionals do not have the time to hunt: they need to no where someone’s coming from, the ethical basis, and does it have good access [to news and information]. I think very few blogs have good access.”

Dixon made a convincing case for the need for quality journalism online and how this can drive subscription-based revenue models and help editorial staff gain access to subjects and clients.

One of the blogs sporting ‘good things’ must be FT’s Alphaville – a site Dixon praised (though he never called it a blog) throughout the opening of his keynote speech, and which won a Webby award this year for the best business blog…

Full shortlist of Association of Online Publishers award nominees

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The full list of nominees for this year’s AOP awards, which span 16 categories (courtesy of the AOP):

Launch 2008
Guardian News and Media – guardian.co.uk/katine
Hearst digital – allaboutyou.com
IPC Media – Goodtoknow
James Publishing Ltd – World Reviewer
Redwood – www.yourfamily.org.uk
Channel 4/Zone – Channel 4 Food

Editorial Team – Business
Building – Building.co.uk
Centaur Media – thelawyer.com
CNET Networks UK – silicon.com
Dow Jones & Company – eFN.com
Incisive Media – Accountancy Age
Incisive Media – Legalweek.com
Reed Business Information – PersonnelToday.com
Reed Business Information – XpertHR.co.uk

Editorial Team – Consumer 2008
BBC Worldwide – bbcgoodfood.com
Financial Times – FT.com
Guardian News and Media – guardian.co.uk/sport
IPC MEDIA – nme.com
IPC Media – Nuts.co.uk
Sky News – Sky News Online
Trinity Mirror – Gazette Communities

Research & Insights Project 2008
Guardian News & Media – GNM Total Audience
IPC Media – IPC Media for The Origin Panel – Women’s Space
ITV Online – Ad Innovations-Itv.com
Orange UK – Exposure – Orange UK
Reed Business Information – Travolution
Trinity Mirror – ARRON 2007/2008 Digital Audience Research

Online Advertising Sales Team – Consumer 2008
Bauer Media – Bauer Media Digital Sales Team
Channel 4 – Channel 4
Financial Times – FT.com
Future Publishing PLC – Future Publishing – Digital Agency Team
Guardian News and Media – guardian.co.uk Ad Sales Team
Haymarket Consumer Media – whatcar.com
ITV Online – www.itv.com

Online Advertising Sales Team – Business 2008
CMPi – Building Magazine Online Commercial Team
Incisive Media – Accountancy Age Integrated Sales Team
Redactive Media Group – People Management online sales
Reed Business Information – RBI Job Sites
Reed Business Information – RBI e-Newsletters
UBM – BD & Building Virtual Careers

Innovation 2008
Financial Times – Mockingbird Model
Guardian News and Media – Guardian Publisher Network
ITV Online – Interactive Vouchering – Coronation Street and Harveys Furniture Store
Lonely Planet Publications – Lonely Planet Audio Phrasebooks for iPhone (and iPod Touch)
Jobsite (Assoc Northcliffe Digital) – BeMyInterviewer.co.uk
Lulu Enterprises UK – Lulu.com
TSL Education – TES Resource Bank

Cross-Media Project 2008
CMPI – www.thepublican.com/proudofpubs
Guardian News and Media – British Gas Greener Living Partnership
Incisive Media – Young Professional from Accountancy Age
IPC Media – The WKD Nuts Football Awards
Reuters Media – Bearing Witness: Five Years of Reporting War in Iraq
Seven Squared – ASOS ON FACEBOOK
TelecomTV – Mobile Planet
Times Online – Times Archive

Commercial Partnership
Bauer Media – Bauer Media Zoo Royal Marines 2008
Bauer Media – FHM / Nivea for Men Really Useful Guide
Channel 4 New Media – Ford Bite
Financial Times – Financial Times SST Commercial Partnership 2008
Incisive Media – Adviser Academy – IFAonline and JPMorgan
Reed Business Information – New Scientist Visions of the Future with UniversalMcCann for Microsoft
Telegraph Media Group – Telegraph Media Group and Cisco
VideoJug – Microsoft Office 2007 “It’s a new day, It’s a new office” VideoJug Series

Use of Video 2008
BBC – BBC News website
Channel 4 – Embarrassing Bodies
Financial Times – FT.com
Guardian News and Media – Zimbabwe election: The stolen ballots
IPC Media – NME.COM Video
News Group Newspapers – Sun TV
TelecomTV – TelecomTV
Telegraph Media Group – Telegraph TV

Mobile Site 2008
Brownbook Limited – Brownbook.net
Channel 4 – Big Art Mob
CondéNet UK – Glamour Mobile
CondéNet UK – GQ Mobile
Lonely Planet Publications – Lonely Planet m-site
News Group Newspapers – Sun Mobile

Online Community 2008
National Magazine Company – www.runnersworld.co.uk
News Group Newspapers – My Sun
Reed Business Information – Farmers Weekly Interactive
The National Magazine Co – www.babyexpert.com

Website 2008 – Business
Dow Jones & Company – eFN.com
Faversham House Group Ltd – www.edie.net
MarketClusters Ltd – StrategyEye
Reed Business Information – Hairdressers Journal Interactive
Reed Business Information – XpertHR.co.uk
Reed Business Information – Bankersalmanac.com
Reed Business Information – Farmers Weekly Interactive
TSL Education – www.tes.co.uk

Website 2008 – Consumer
Associated Newspapers Ltd – Mail Online
BSkyB – Sky News
Guardian News and Media – guardian.co.uk
IPC Media – marieclaire.co.uk
IPC Media – nme.com
National Magazines Company – youandyourwedding.co.uk
News Group Newspapers – Sun Online
VideoJug – www.videojug.com

Online Publisher 2008 – Business
Dow Jones & Company – eFN.com
E-consultancy.com – E-consultancy.com
Reed Business Information – Reed Business Information
RICS – RICS
TSL Education – TSL Education
Wildfire Communications – Wildfire Communications Ltd

Online Publisher 2008 – Consumer
Associated Newspapers Ltd – Associated Northcliffe Digital
BSkyB – BSkyB
Hearst digital – Hearst digital
IPC Media – IPC Media
Microsoft – MSN UK
News Group Newspapers – Sun Online
Telegraph Media Group – Telegraph Media Group

Sky ramps up ads in online video

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Sky is to increase advertising on its video content across its sports, news, showbiz, travel, motoring and style sections.

The deal with in-video advertising firm Adjustables will see a range of new ad formats featured in the content.

Sky Sports has already recorded 14 million video ad impressions online and Sky News 3.5 million, according to a release from Adjustables.

The partnership underlines Sky’s commitment to online video, Tom Bevan, operations manager at Sky Digital Media, said.

“Within our growing portfolio, video is clearly something that differentiates Sky’s online offering. We’re particularly well served by a wide variety of unique video content, be that from Sky’s core content business or web exclusive material,” he said.

New York Times T Magazine online offering

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Just a quick follow up to the story we carried last week about the launch online of New York Times style rag – T magazine.

The online offering is very swish and flash-dominated – plenty of video, very little text – with content divided along peculiarly linear lines; the words, the images, the goods, the remix (whatever this is?), the videos.

Gawker and Media Bistro have already reviewed the site, focusing mainly on the dominance of Natalie Portman over the launch pages. It’s a bit of a statement really, sort of ‘this is the kind of intelligent celeb we’ll favour’

Well, here she is in all her intelligent celeb glory:

[youtube:http://www.youtube.com/watch?v=MMC_b0dsXQc]