The online offering is very swish and flash-dominated – plenty of video, very little text – with content divided along peculiarly linear lines; the words, the images, the goods, the remix (whatever this is?), the videos.
Gawker and Media Bistro have already reviewed the site, focusing mainly on the dominance of Natalie Portman over the launch pages. It’s a bit of a statement really, sort of ‘this is the kind of intelligent celeb we’ll favour’
Well, here she is in all her intelligent celeb glory:[youtube:http://www.youtube.com/watch?v=MMC_b0dsXQc]