Ben LaMothe expands upon an idea he had at last week’s news:rewired conference of local newspapers making money through building focused, well-researched Twitter networks.
Newspapers are selling their Twitter streams as an targeted advertising platform. If you’re a small newspaper and you sign up 10 businesses to a Twitter advertising scheme, charge them £100 per week, you could end up with a few thousand pounds worth of advertising revenue.
As your Twitter following grows to a certain point, adjust your rate to reflect the growing audience. If it drops, to a certain point, adjust it down.
While commending its decision to ‘try something new’, former WashingtonPost.com executive editor Jim Brady says plans by the Newport (R.I.) Daily News to charge more for online-only subscriptions is fundamentally flawed.
The paper will charge $145 for an annual print subscription; $245 for print and web access; and $345 a year for online-only.
“[T]his model reeks of desperation. It’s as if, having used all of its bullets in the battle to preserve print revenue, Newport has now decided to throw its gun at the problem.
“The issue with Newport’s model is fundamental. It posits that, in the battle for the mindshare of future readers, print actually has a chance of winning out. I do not believe it does,” he writes.