Ben LaMothe expands upon an idea he had at last week’s news:rewired conference of local newspapers making money through building focused, well-researched Twitter networks.
Newspapers are selling their Twitter streams as an targeted advertising platform. If you’re a small newspaper and you sign up 10 businesses to a Twitter advertising scheme, charge them £100 per week, you could end up with a few thousand pounds worth of advertising revenue.
As your Twitter following grows to a certain point, adjust your rate to reflect the growing audience. If it drops, to a certain point, adjust it down.