The Economist has today launched apps for the iPad and iPhone. The apps can be downloaded for free and offer users a weekly sample of articles chosen by the editor.
The full issue of the Economist will be available to purchase through the applications every Thursday evening for £3.49 each week for a single issue.
Digital and print subscribers to the Economist will receive full access to the print edition and website’s content via the apps.
Oscar Grut, managing director of digital editions for the Economist, says in a release that he expects digital downloads to match the title’s print circulation of 1.5 million “in a relatively short period of time”. He hopes the free apps will help attract new readers to the title, who will be encourage to take out subscriptions to the full edition.
Says editor John Micklethwait:
We have reformatted the newspaper to make the most of iPad, iPhone and iPod touch while retaining the familiar feel of the Economist, with all the articles, charts, maps and images from each week’s print edition. And we have integrated our audio edition, read by professional newscasters, for easy switching between reading and listening. We have put a lot of work into making sure that these new versions of the Economist are not just easy to use, but also make our readers feel at home.
