The Washington Post has put together a mobile leadership team to develop the availability of its content on portable devices with a new app for the iPad currently being created, according to a report on The Upshot.
The latest developments which were allegedly detailed in a staff email sent out earlier this week and a statement given to The Upshot are part of the Post’s ongoing attempts to increase access to its content through mobile and open up new revenue streams.
Commenting on the news Dawn Osakue advised on the Editors Weblog that newpapers do not simply aim to offer access to their content on as many platforms as possible but remember to be creative.
Going mobile is a bold step for newspaper publishers, but they have to keep in mind that creativity remains very important. Recent research confirmed that newspapers still have a long way to go in exploiting the potential of mobile platforms.