New Media Age: Mail Online launches paid-for mobile app

Mail Online has become the latest UK newspaper site to launch an iPhone app. But the title is offering six-monthly or annual subscription packages, at £4.99 and £8.99 respectively, rather than a 30-day or monthly model.

Mail Online MD James Bromley said the title’s mobile strategy would hinge on developing paid apps as an additional revenue stream.

Full story on New Media Age at this link…

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