Tag Archives: mobile web

Analytics to help news sites understand the mobile audience

News organisations can now have a better understanding of their audience by analysing stats on visitor numbers by mobile device, including iPhone, iPad, iPod, Android and BlackBerry, and see photos of handsets they are less familiar with.

Google Analytics has added a new mobile section to provide audience data by operating system, service provider, connection speed and browser type; sites can see which country, town or city their mobile readers are in, plus they can look up traffic sources, landing pages and other information familiar to Google Analytics users.

 

Mobile is becoming an increasingly important source of traffic for news sites, with mobile browsing expected to overtake desktop browsing by 2013. It is therefore essential that news sites understand their audience and test out their site on all devices.

Google Analytics users can see what proportion of total web visits mobile makes up by clicking on visitors > mobile. You will need to ensure you are using the latest version of Google Analytics.

There are further details of the updates on the Google Analytics blog.

Related content:

Economist reveals download numbers for iPhone and iPad apps

Guardian appoints first dedicated mobile editor

Nearly half of FT online subscribers access content via mobile

 

 

Innovations in Journalism: Moblog – instant publishing on-the-fly

In our Innovations in Journalism series, Journalism.co.uk asks website and technology developers to pitch their projects to us. This time it’s Moblog and its mobile toolkit for blog publishing.

1) Who are you and what’s it all about?
moblog:tech Ltd operates a community website, Moblog and a technology licensing firm.

Our team has been offering mobile blogging services since 2003, both to consumers wishing to blog from their phones; and to brands and businesses, who want to use mobile blogging as part of their marketing and promotional mix.

The service is a web and mobile service, so anything you post online is immediately accessible on your mobile as well.

Moblog as a platform is capable of instant publishing of content from in the field via voice (voice is converted to text and posted along with the original audio), MMS, SMS, email and via the web and mobile browser. This makes the service a perfect place to publish multimedia when it is time sensitive. This can happen direct to the picture desk behind a firewall or via RSS, it can be public and collaborative by allowing the public to post to your stream.

It is an exceedingly flexible system designed to bring web and mobile experiences together so that it no longer matters where you are publishing, reading or accessing the service.

The platform can be a complete install, such as Channel 4’s Big Art Mob (this is a build using our Participation Toolkit that we did for Channel 4); or can exist within Moblog itself as part of the network of moblogs. It can also be a standalone site in it’s own right such as the ‘Promotional Moblog’ for Dispatches.

2) Why would this be useful to a journalist?
Journalists are facing perhaps the greatest upset to the model and means of reporting that has occurred since the advent of the printed page. New audiences and new ways of reporting the news are fast becoming the norm.

Blogging is a big part of this transformation. With mobile camera phones and mobile web becoming the norm, the ability to generate images and video from mobile devices, along with audio and text, and share in a well structured manner to web and mobile sites whilst in the field is another tool now available – not only to journalists, but also to the public.

We have seen some game-changing shifts happen in how content is created, shared and disseminated, and the role of the public in adding to newsgathering and creation.

A critical example of this was the first image that emerged from within the tube tragedy on 7/7/2005, captured by Adam Stacey, which was first published on Moblog. This image became one of the seminal images associated with the event. More than this, it helped to define the emerging trend of so called ‘Citizen Journalism’.


3) Is this it, or is there more to come?

The platform is feature rich and it’s difficult to describe the possibilities (visit this link for a listing of Moblog’s features).

It’s worth mentioning that all posts can be geolocated on an integrated map on each moblog and that all moblogs are highly customisable, as reflected in the Dispatches program example above.

The platform is constantly evolving and we have a development pipeline that includes an API and other features that will be useful to individuals and clients.

4) Why are you doing this?

We started the site for fun back in 2003, with a shared passion for all things mobile, and for bridging web and mobile. We remain focused on enabling individuals, groups and clients to engage audiences on web and mobile with instantaneous, wonderful and useful content generated from their mobile phones.

5) What does it cost to use it?
It’s free to use non-commercially at Moblog, and we operate a ‘freemium model’ so that people can subscribe at Moblog for more features. Commercially, our licenses are yearly and range from £3,000 for mobile blogging solutions such as our Promotional Moblog.

6) How will you make it pay?
Our client base at this time comes predominantly from the entertainment and third sector. We intend to expand our client base for the Participation Toolkit and Promotional Moblogs. Licensing fees from these mobile blogging platforms, coupled with advertising and subscriber revenues, is how we generate revenue.

Editors Weblog: US mobile news market ready for ‘mass consumption’, says NYTimes

Robert Samuels, director of mobile products, mobile web, messaging, games and alternative platforms at The New York Times, is predicting a move from traffic from high-end devices to mass consumption of mobile news sites.

The Times will target local consumers, with restaurant and weather listings, and make the most of text message alerts directing people to its mobile site.

Social Media Journalist: “The problem with most news organisations is a lack of editorial understanding of social media” Kevin Anderson, Guardian blogs editor

Journalism.co.uk talks to reporters across the globe working at the collision of journalism and social media about how they see it changing their industry. This week, Kevin Anderson, Guardian.co.uk.

image of Kevin Anderson

1) Who are you and what do you do?
Kevin Anderson, blogs editor at Guardian.co.uk.

My title is misnomer seeing as desk editors handle most of the commissioning.

My role is two-fold. I spot newsworthy items bubbling up in social media – blogs, social news sites, Twitter, etc – and report on that or pass it along to the appropriate site editor.

I also seed and develop strategies to promote Guardian content in those social networks. My current focus is what I call real-time innovation. I use emerging tools for editorial purposes and feed back lessons we learn into our editorial development process.

2) Which web or mobile-based social media tools do you use on a daily basis and why?
People ask me how I stay on top of it all, and I say that my network is my filter. I have Twhirl and IM on constantly, sitting in the background. New media professionals and contacts around the world pass me things I need to read or stories I need to follow up on through Skype, Twitter, IM and Del.icio.us.

Popurls.com is a great one-stop site for buzz, especially for the US elections, which I’m following right now. NetNewsWire, Flock and Ecto are my blogging tools of choice.

The Flock browser is good in a number of ways. Its Flickr uploader is great – better than Flickr’s until recently. It also allows you to add sites to multiple Del.icio.us accounts.

You can go from reading your RSS feeds to blogging instantly in Flock, as it pulls NetNewsWire functionality into the browser too.

For publishing, a combination of Ecto and any good blogging platform creates the best multimedia journalism tool that I’ve ever used.

I recently got a Nokia N82. With its stellar camera and integrated Flickr uploader it has a lot of promise , but it’s hampered by poor data plans in the UK.

The mobile carriers are focusing on USB-based data plans to link computers to the mobile web, which maybe a good start, but there are still too few good data plans for phones.

I end up relying on WiFi, which on the N82 is much better than on previous phones.

3) Of the thousands of social media tools available could you single one out as having the most potential for news either as a publishing or newsgathering tool?
I think in terms of editorial objectives and then find an applicable tool. In 12 years of doing online journalism, I’ve had to learn hundreds of desktop tools, content management systems and now a dizzying range of social media tools.

You have to be aware of them to work effectively. Knowing about the tools allows me to do something on deadline without worrying whether it can be developed on time.

However, the problem with most news organisations isn’t a lack of tools or technology but a cultural lack of editorial understanding of social media, internet media and internet culture.

Most news organisations continue to try to force their existing editorial strategies into the social media space instead of considering editorial strategies that are appropriate for the space.

Online video isn’t television on the internet, just as blogs are not about publishing a newspaper with comments.

I can use Twitter both as a newsgathering and promotional tool, or I can just use it to broadcast headlines at people.

Social media can increase loyalty from visitors to a site and increase the time they spend on the site, but it’s not about the tools but the way that journalists use them.

4) And the most overrated in your opinion?
I hate to sound like a broken record because others have said this before, but I really think Facebook is overrated for the majority of our audiences.

Traditional journalists who had never seen, much less used a social network before, hyped it because it was a revelation to them.

However, for those who had used social networks before, it was YASN – yet another social network – only shinier, with 20 per cent more Web 2.0 goodness.

I believe in freeing content and making it available where the audiences are, so it makes sense for content to be easily available to Facebook users and for news organisations to have a presence there.

News organisations can learn things from the success of Facebook, but they should also study the life cycle of social networks and learn not only from their successes but also from their failures.

Allowing like-minded readers or viewers to connect and interact using your content as a focus is a good social media strategy.

Hosting and taking an active role in the conversations around your content is also a good social media strategy.

Building a site or service that externalises community and keeps the ‘unwashed masses’ at a safe distance from journalists creates nasty overheads. It also means managing communities and brings nothing to your journalism and very little to your site visitors.

Why would Facebook users decide to move to InsertNewspaperHere-book?

Social Media Journalist: ‘USG is the most overrated social media ‘news’ craze’ Jack Lail, Knoxville News Sentinel

Journalism.co.uk talks to journalists across the globe about social media and how they see it changing their industry. This week, Jack Lail of Knoxville News Sentinel.

image of Jack Lail

1) Who are you and what do you do?
My name is Jack D. Lail. I’m the managing editor/multimedia for the Knoxville News Sentinel in Knoxville, Tennessee.

I am in charge of the editorial content on our family of websites that include knoxnews.com and govolsxtra.com.

2) Which web or mobile-based social media tools do you use on a daily basis and why?
AIM, Twitter and Facebook mainly. I dabble in lots of others. Email? Is that a social media tool? Live in it. Google Reader? Certainly use it every day.

3) Of the thousands of social media tools available could you single one out as having the most potential for news either as a publishing or newsgathering tool?
I continue to think the unsexy RSS feed has the largest potential and is the most important tool. Twitter and Facebook have potential.

Next is blogging, if you consider that a social media tool. It is critical for mainstream media to adopt and adapt. Because it is a web native publishing platform as well as a social network, it engages and creates community in very effective ways.

Not a software tool, but the iPhone is the biggest game changer in terms of new platform. I’m actually starting to believe the hype about the mobile web.

Users get that product and every other hardware maker is improving their smart phone offerings at a more rapid pace. Did we just go from Gopher to Netscape in the mobile space?

4) And the most overrated in your opinion?
YouTube and Facebook notwithstanding, user-generated content seems to be the most overrated social media ‘news’ craze or the most ineptly executed by traditional media organisations.

I think you’ll see a few sites that thrive at this and nail it and everybody else will suck. There seems to be a difference also in layering in news in social media sites and creating community around news.

Obviously, there are more social media sites being launched than can be supported by audiences or business models. Is it spring and time to prune?

Will widgets revolutionise content online?

At yesterday’s AOP forum on widgets, plenty of examples were given as to how these applications are used by content providers, but few answers were given on their impact in terms of audience numbers.

Brand controller at ITV consumer, Richard Waterworth, explained the channel’s creation of Facebook applications to promote ITV2 show ‘The Secret Diary of a Call Girl’, but admitted when questioned that quantifying the contribution these kind of widgets make to audience growth is not yet possible.

“It’s absolutely still true that the power of cross-promotion from ITV on air eclipses all this other activity… the way that Facebook works and these widgets work are not comparable in terms of numbers, but what it’s about is building momentum in certain points of a campaign,” he said.

There is scope then for online news providers to use widgets to build buzz about sections on their sites or current projects – just as US sites Washingtonpost.com and USAToday.com have done.

But with metrics for widgets in their infancy it is unclear when or how these applications could become real audience drivers for news websites rather than just flashy marketing toys.

According to Ivan Pope, founder of Snipperoo, sites including news sites looking to widgetise will have to accept that it is a give and take process:

“In order to aggregate you have to disaggregate something… you have to blow up all your content into small fragments and widgetise everything you’ve got and make it available for people to reaggregate into their own view.

“The era of websites which are controlled by a central entity is coming to an end… people want to be in control of where they exist.”

Such widgetisation of content would be a concern for news providers wanting to track where their content ends up and where their audience comes from. This could cause problems for news sites developing widgets for the mobile web, as David Ashbrook, senior research engineer for Vodafone’s devices team, explains in the clip below:

[audio:http://www.journalism.co.uk/sounds/davidashcroft.mp3]

To iron out these problems more deals are needed between content providers and with mobile networks – events that could lead to, as Snipperoo’s Pope suggests, the fragmentation of the internet and websites as we know it.

Online journalism in 2020…bloggers strike, iToilet and more

Paul Bradshaw has video blogged a post from 2020 about the end of the Bloggers Strike, Apple’s new iToilet, Facebook’s ‘GDPcalculator’ app, and a graduating generation who’ve never known a world without the mobile web.

[youtube:http://www.youtube.com/watch?v=f7O_ugnEZ08]

Failure of the iToilet has always been a pet grumble of mine, glad to see someone has finally been brave enough to voice these concerns.

Paul put the guest blogging vid together to fill in for Shane Richmond @the Telegraph while he’s away – guest spots have also gone to John Hagel and Andy Dickinson.