Tag Archives: Matt Drudge

Rebekah Wade’s first public speech in full

If the Wordle and other coverage isn’t enough, here’s the Hugh Cudlipp speech by the editor of the Sun, Rebekah Wade, in full [note: may have differed very slightly in actual delivery]:

The challenging future of national and regional newspapers is now the staple diet of media commentators.

If you have been reading the press writing about the press you’d all be forgiven for questioning your choice of career.

I’m not denying we’re in a tough place – we are.

But I don’t want to use this speech to make grand statements on the future of our industry.

I want to talk to you about journalism.

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Guido Fawkes: Ten years ago today Drudge ended the reign of the media gatekeepers

On this day in 1997, Guido says, blogger Matt Drudge posted a story about Newsweek editors spiking a piece about Bill Clinton and intern Monica Lewinsky.

“His story ended once and for all the gatekeeper ability, if not the mentality, of the mainstream media elite. He later said: “We are all newsmen now.”

What’s the Drudge Report worth?

How do you put a value on something so closely aligned with an individual, which really has very little to it?

The Drudge Report would be worth next to nothing without Matt Drudge. If you wanted to buy the site you’d pretty much have to by him too.

Once you’ve got over that little hump, how would you even begin to put a value on it? Before you even got to how much you should pay for it, first you’d have to make an assessment of what you’d be paying for.

Portfolio has looked at several different ways to value the business and come to a series of valuations, which basically reflect the malaise that is valuing online publishing businesses.

It assessed Drudge in terms of eyeballs on the page – comparing it with a value paid for Slate in 2004 of roughly $4 per visitor – and come up with a $5.3M price tag. It also reached a valuation based on potential advertising revenue and concluded that this could be between $9.6M to $14.4M in relation to a supposed 60 million monthly pageviews.

The third valuation was based on a supposed figure Drudge himself might call for. Portfolio says:

“Drudge’s advertising agency recently claimed that the site enjoys 360 million monthly pageviews and 10 million unique visitors a month. That might lead Drudge to conclude that the site is worth anywhere from $40 million (using unique visitors) to $86.4 million (using ad revenue from pageviews).”

The bottom line figure, that which Portfolio thinks you might get it for had you the money and you could convince him to keep his nose to grindstone, $10M to $20M – then only if he’s prepared to sell.