Tag Archives: hyperlocal news site

Geo-what? Oh, it’s coming to the UK soon…

This week saw the launch of a hyperlocal news map for the Liverpool Echo, as announced by Sly Bailey at the AOP Digital Publishing Summit (follow link for report in MediaGuardian).

It geotags news content so each user can search for news by postcode.

Nothing new there, web-savvy newshounds might think, but actually it is:

Though Archant announced plans for geotagged sites last October (it started with Jobs24 – a winner at yesterday’s NS ADM Awards – and Homes24 and has plans to roll out geotagged news content in 2008) to date we’re still waiting for the official launch of geotagged news.

Yesterday we reported that American site outside.in will be launching in the UK, which will link news with local areas (as localised as users specify). Outside.in thinks its opportunity has come about as a result of:

“The demand for personalized information on the web, and the failure of the newspaper industry to capitalize on featuring hyperlocal content” (Nina Grigoriev, outside.in)

Journalism.co.uk thought it was time for a bit of a run-down on the development of geotagging in the UK.

First, what is it?
Journalists record the locations referred to in each story and add their postcodes as metadata when uploading their copy to the web.

In that way, geotagged content allows users to prioritise the news they see online according to postcodes.

Where are we at in the UK?
The Liverpool Echo is the first site (of the large publishing groups) to do so in the UK. Although other sites have incorporated mapping into their sites, no other places has successfully incorporated news content as well.

The BBC plans to invest £68 million across its network of local sites, which will be decided upon by the BBC Trust in February 2009. Online Journalism Blog reported a sneak preview in January 2008, though the BBC have since asked us not to refer to the sites as ‘hyperlocal’.

Critics such as Trinity Mirror’s CEO, Sly Bailey, have voiced concerns over the BBC’s local video proposals, saying they will provide ‘unfair competition’ for the regional media.

Northcliffe is also developing geotagged content on its revamped thisis sites, and told Press Gazette in June the process has been difficult: “Because not all stories affect only one specific point, the company is finding geocoding challenging,” Hardie said.

According to the article: “The localisation functions will remain hidden until journalists have built up enough stories with postcode data.”

Back in July 2007 we saw reports of Sky geotagging its news, but it hasn’t developed at the same speed or as widely as in the US.

What’s happening in the US?
Everyblock is developing fast across the US. It’s a new experiment in journalism and data, offering feeds of local information and data for every city block in Boston, Charlotte, Chicago, Los Angeles, New York, Philadelphia, San Francisco, Seattle and Washington, DC, with more cities to come. Not in the UK yet, but watch this space.

Elsewhere, the Washington Post has used outside.in’s maps for their own site, while the New York Times’ Boston.com (the online Boston Globe) uses MetaCarta’s geographic search technology for maps.

So, what does this mean for UK based geotagging?
With the arrival of highly efficient US based sites such as outside.in (who said an UK based office is a possibility) maybe it’s time for Archant, Trinity Mirror and Northcliffe to get their skates on before it’s too late.

Please send us your examples of UK based geotagged content, from formal publications or otherwise, as we want to track it as it expands in the UK.

(Then we can make a geotagged feed and map of geotagging in journalism. Then our heads might explode)

While we were away… EveryBlock, LoudounExtra, BBC plans and more

In case you hadn’t noticed, Journalism.co.uk was in Sweden last week covering the World Association of Newspapers annual conference and the World Editors Forum.

So no one misses out, here’s a round-up of what went down while we were away:

Guardian: BBC ends ‘licence fee’ plans for international news website
The Beeb has dropped proposals for subscription-based access to BBC.com

WSJ.com: Analysis of hyperlocal news site LoudounExtra.com
Following the departure of Rob Curley, chief architect behind the Washington Post spin-off site, WSJ asks if the site has found its audience a year into the project.

Editor&Publisher: 94 newspapers join Yahoo partnership
A total of 779 newspapers now have access to the search engine’s advertising technology and HotJobs ads.

Daily Mail: Sir Ian Blair advocates use of celebrity news videos as evidence in drug trials
Footage, such as the Sun’s infamous Amy Winehouse video and of Kate Moss snorting a white substance, should be presented to the jury in such cases, Blair has said.

Guardian: BBC’s new plans for personalisation of website
Plans to create a new rating, recommendation and personalisation system across bbc.co.uk will be put to the BBC Trust, according to the corporation’s latest programme policy statement.

Editor’s Weblog: Washington Post launches online publishing company
The Slate Group will feature a host of digital titles including Slate and The Root, with additional launches planned.

Telegraph.co.uk: Update on revamp of community blogging platform MyTelegraph
Communities editor Shane Richmond says a relaunch date will be announced by the end of next week.

Matthew Ingram: Globe and Mail removes pay wall
Number of subscribers was not enough to maintain the wall, says Ingram, who works for the paper. Some readers remain unconvinced, he says, pointing out one comment: “You can’t shut us out for a few years and then expect us to come back just because it’s free.”

MediaShift: Everyblock releases first special report
The hyperlocal data and news site has mapped information from a recent Chicago police bribery investigation as part of its first special report.

OJR: Interview with chief news officer of hyperlocal news site OurTown

George Blake, chief news officer of hyper-local news service OurTown, says editors of the sites can earn up to $60,000 (£30,306).

Content on the network of 70,000 websites is provided by the local editors and through content deals.

As such revenue from local advertising on a site is shared with its editor.

“We will continue to sell the national ads, which we will split with the local editor, but the local editor retains all revenue generated by local ads after paying a monthly fee to the company for ad serving,” Blake explains.

But will this model be enough to lure and retain local editors and help OurTown emulate the success of competitors like Topix?

Local editors, who oversee the content of their sites, keep almost all of their local ad revenue and a good local editor can make between $45,000 and $60,000 each year once they have built up a regular clientele in their area.