Tag Archives: Adam Vincenzini

Adam Vincenzini’s year without newspapers is over, but what did he learn?

Last January, Journalism.co.uk blogged about Adam Vincenzini and his bid to survive a year without newspapers. Vincenzini was just 19 days into his experiment at that point. The PR consultant has come to the end of his experiment now and told Journalism.co.uk today that he sees printed news in a new light.

After a year of relying on Twitter, RSS feeds and mobile phone apps, Vincenzini says newspapers “still have such an important role to play”.

There’s the enjoyment part of print journalism, the personality, the humour and the opinion; I stopped enjoying reading news when I only read it online. But also the newspaper is the one thing that can give you a snapshot that you can take away for the day … Newspapers are still the easiest way to get your news.

Which may be why Vincenzini’s main celebration on New Year’s Eve was to hold his first newspaper in over 9000 hours.

I went and bought the Sun and a bottle of Baileys just after the clocks struck 12! I had the biggest smile on my face and the best thing was is that nothing had changed – it was just like picking up a copy 12 months ago. I felt very warm and fuzzy inside.

Vincenzini’s blog tracks his experiment and now includes his conclusions.

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#BeMyGuest – a call to guest bloggers

Journalism.co.uk is taking part in #BeMyGuest – a month-long initiative to encourage bloggers to swap posts.

Set up by PRs Adam Vincenzini and Emily Cagle, the criteria for participating are simple. You must:

  1. Write at least one post for someone else’s blog;
  2. Feature at least one guest post on their own blog.

But to create some new collaborations, the pair are asking would-be guest bloggers to swap details via Twitter:

All you have to do is use Twitter to tweet out your blog details and the hashtag: #BeMyGuest to let people know you’d like to take part.

Your tweet might look like this:

“I write a blog about #media called The Media Blog (insert your Blog link) and I’d like to take part in #BeMyGuest (http://bit.ly/bemyguest1)”

As such, a quick Twitter search for the hashtag shows the bloggers putting themselves up for a guest slot. If you fancy doing a swap, add @journalismnews to your tweet and we’ll see how we get on.

PR without newspapers… gets newspaper coverage

Earlier this week we blogged about Adam Vincenzini, a PR consultant with Paratus Communications, who is conducting a personal experiment and giving up reading and buying print newspapers for a year.

Vincenzini, who describes himself as a news junkie and avid consumer of newspapers, wants to see what effect this withdrawal will have on him personally, but more significantly on his work.

His experiment has attracted a great deal of interest – not least from the very medium he’s giving up. Spanish newspaper El Mundo has picked up on the story and used one of his video updates. Vincenzini says the French press have also been in touch. Not that he’s really allowed to be reading them mind…

Giving up newspapers for a year – a PR’s experiment

PR consultant Adam Vincenzini is experimenting – starting from 1 January this year he has given up reading and buying newspapers for 365 days.

Vincenzini, who describes himself as a news junkie and avid consumer of newspapers, wants to see what effect this withdrawal will have on him personally, but more significantly on his work.

He sets out the ‘rules’ for his experiment on his blog, which he’ll be using to chronicle his 365 days without newspapers and explore new digital ways for delivering news. He also promises to use the blog to be more critical of digital devices, such as e-readers and digital editions, to offer advice for what print, online-only and multimedia news organisations could be doing better.

In 12 months time, I hope that I can say that every element of the media mix has its place (which, coincidentally, is where things are likely to end up anyway).

I hope that I can say that the acquisition of new/staying on top of current affairs is possible by adopting a purely digital existence, but that quality analysis, probing features and thought provoking campaigns are best delivered in print.

For week two, avoiding free newspapers on the London Underground has become a particular challenge:

You can follow the experiment via Vincenzini’s blog and we’ll be catching up with him later in the year to find out more about the effects on his work.