Category Archives: Traffic

FT results: FT.com paid-for subscriptions up 9%

According to parent company Pearson’s preliminary financial results for 2008, released today, the Financial Times’ website saw a 9 per cent growth in paid-for subscribers to 109,609.

Register users – the free-part of the access model – increased from approximately 150,000 at the end of 2007 to 966,000 by the end of last year.

In September last year, FT.com managing director Rob Grimshaw told Journalism.co.uk that the financial crisis had caused an explosion in registrations and subscriptions to the site.

Advertising revenues for FT Publishing as a group fell by 4 per cent, but overall profits for 2008 rose by 13 per cent to £195 million.

“[G]rowth of digital and subscription businesses and strong demand for premium content exceed decline in advertising revenues,” said a release from Pearson.

“At the FT Group, we anticipate continued strong demand for high-quality analysis of global business, finance, politics and economics; a tough year for advertising; strong renewal rates in our subscription businesses; and continued growth at Interactive Data.”

The group’s publishing division posted a 9 per cent increase in sales to £74m (£56m in 2007).

Pearson itself recorded an adjusted operating profit rise of 11 per cent to £762 million in 2008.

RyanSpoon.com: Perez Hilton site attracts 13.9m page views

On February 24 the gossip website run by Perez Hilton recorded its highest ever page view traffic – 13.9 million. Ryan Spoon measures its current success against Huffington Post and WordPress’ own traffic and suggests that PH has established himself as an online brand.

Full post at this link…

BBC News’ ‘Most Popular Now’ traffic map

Hadn’t come across this before, so thought I’d share this map form the BBC showing the most popular news stories on the BBC News website:

Screenshot of BBC live traffic map

The map can be filtered by continent (and the UK) to show the top 10 ‘most popular’ and ‘most emailed’ BBC News articles.

There’s also a speedometer indicating how traffic to the site is compared to ‘normal’ levels = compared with the recent traffic average for that time of day calculated from the BBC News Live Stats system.

At time of writing (12:38pm GMT) it shows us that ‘Goody’s fiance’s curfew relaxed’ is the most popular worldwide story, but that worldwide traffic to the site is 35 per cent below normal.

Plus you can see how the number of stories viewed on BBC News online yesterday dropped at peak time when the site went down.

‘Baby father’ Alfie Patten breaks Sun traffic record

Web traffic to The Sun surged on February 13 following a report on 13-year-old new dad Alfie Patten.

According to a press release from the title, the story became The Sun’s most popular online article of all time recording 3.9 million unique users in one day, beating the previous high of 1.6 million.

UK unique users came in at 884,000, while in the three days up to and including February 15 a video of new parents Patten and girlfriend Chantelle Steadman attracted 1.2 million views, the release claims.

The website’s message boards saw 180,000 users reading and leaving comments on the story.

CounterValue: Online news industry must end obsession with unique users

“Google News and our response to it as an industry are seriously distorting our web-based publishing models,” writes the Daily Telegraph’s Justin Williams.

Resources may be poured into ratings chasing, while content with revenue potential is ‘stripped to feed the newsroom beast’.

Full story at this link…