RCS MediaGroup and Gruppo Editoriale l’Espresso will form an online ad consortium, the Premium Publisher Network, co-ordinating ‘performance-related advertising’ (e.g. charges based on traffic stats) for the groups.
Year-on-year drop of 11.7 per cent, according to figures released by the Publishers Information Bureau.
The same stats suggest only 42 of the 230 magazines monitored posted an increase in ad pages during 2008.
“Note well this moment in the history – and I do mean history – of newspapers: the editor of the Los Angeles Times, Russ Stanton, said the paper’s online advertising revenue is now sufficient to cover the Times’s entire editorial payroll, print and online,” begins Jarvis. Full story….
A debate in Scottish Parliament raised MSPs’ concerns with the manner in which Herald group journalists have been made redundant and forced to reapply for their jobs.
MSP Ted Brocklebank raised some additional concerns: he has asked written questions about the amount that is spent by the Scottish Government on local and national press advertising per annum, and requested similar figures from the councils.
Answers could reveal the threat to newspapers resulting from the rise in government and councils placing advertising online (via Jon Slattery’s blog).
Journalism.co.uk hopes to update on the story next week.
The downturn in newspaper advertising is giving consumers a clearer picture of what they are getting in their paper: more wire copy, less quality editorial, argues Robert G. Picard. Full story…
Dave Chase, founder of Microsoft’s Sidewalk.com, points out the ‘five fatal flaws’ in local online ad sales, including a revenue side of the operation which does not match the innovation happening in ad production and funding.
Gannett has begun its trial of ContentOne – a single website for all its US newspaper titles that can be sold to national and local advertisers.
Most content on the site will be generated by USA Today, while local titles will add the site to their own and rebrand it with local news and info.
Where would the print ad dollars go when a newspaper stops publishing? Publish2’s Scott Karp looks at whether enough of the print advertising revenue could migrate to an online version.
A new forecast from eMarketer UK predicts internet ad spend growth will be cut by more than 50 per cent next year and that the digital media sector will not fully recover from the economic downturn, until the London Olympics in 2012, reports MediaGuardian.
MediaWeek reported on Friday that Condé Nast is closing its network of blogs Product Fiend, Elastic Waist and Daily Bedpost, in one of its moves to reduce online expenditure, in the face of slowing advertising revenue growth.