Advertising revenue for US magazines continued to increase for the second quarter in a row according to
figures released yesterday from the Publishers Information Bureau and posted on the Association of Magazine Media website.
The results for the third quarter of 2010 suggest that rate-card revenue and the number of magazine advertising pages both increased overall compared to the same period in 2009.
The number of ad pages rose by 3.6 per cent following a 0.8 per cent growth in the previous quarter, with a total of 136 magazines reporting a rise in ad pages, compared to 25 magazines in the same period last year. PIB also reported that 132 titles recorded revenue increases this quarter, while only 37 titles did in the same period last year. PIB rate-card revenues were reported to be up by 5.3 per cent.
Reporting on the results the Wall Street Journal said the statistics should give publishers “more hope that the declines that killed dozens of well-known titles in 2009 are behind them”.
In addition to
reporting on plummeting profits for some newspaper groups, Journalism.co.uk thought it was about time we shared some better news or at least some examples of titles that aren’t making a loss.
As the city’s only surviving daily newspaper since
the decline of the Post-Intelligencer, the Seattle Times posted a rise in daily circulation of around 30 per cent for June. According to the New York Times, publisher Frank Blethen says the title is operating ‘in the black’ on a month-to-month basis now. “We are a profitable, debt-free enterprise,”
says Debbi Meade, publisher of the US’ Roanoke Times, in this letter to readers. New figures from the US’ Publishers Information Bureau (PIB) suggest that 12 titles managed to attract more ad pages in the first six months of this year than in comparison to the same period in 2008.
Newsweek looks at which titles are managing to buck the trend in this way.
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Magazines, Newspapers and tagged daily newspaper, Debbi Meade, Frank Blethen, Journalism.co.uk, magazine publishers, newspaper groups, Newsweek, Post-Intelligencer, profits, Publishers Information Bureau, Roanoke Times, Seattle, Seattle Times, the New York Times, the Seattle Times, United States, us, US' Publishers Information Bureau on . August 11, 2009
Year-on-year drop of 11.7 per cent, according to figures released by the Publishers Information Bureau.
The same stats suggest only 42 of the 230 magazines monitored posted an increase in ad pages during 2008.
Full story at this link…