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Online Journalism Scandinavia: VG online awarded investigative prize for biggest ever multimedia project

Image of Kristine LoweKristine Lowe’s (left) Online Journalism Scandinavia this week looks at a groundbreaking multimedia project run by VG newspaper that led to awards recognition.

image of vg newspaper’s online project into domestic murders

Journalists from Norway’s VG online were last week awarded an investigative prize for developing the newspaper’s biggest ever multimedia project.

VG journalists Anne Stine Saether and Anders Sooth Knutsen were presented with the Skup-diploma for investigative journalism for their online project on domestic killings.

“In contrast to other countries, we did not know how many women were killed by their husbands, partners and boyfriends in Norway,” said the jury who awarded the prize.

“VG’s project required extensive research, meticulous accuracy and careful ethical considerations. Wounds had to be ripped open, next of kin contacted and identification approved for 72 murders committed over a period of seven years.”

image of vg newspaper

On 12 November 2007, the print edition of VG dedicated its front page (above) to portraits of women killed by their men.

The story was planned and executed across all platforms simultaneously, the paper’s front page splash was accompanied by a dedicated website with articles, blogs, chats and a series of video interviews with some of the murderers, next of kin, psychologists and academics on VGTV.

“The idea for the project came as a result of my own anger and feeling of impotence half a year ago. Yet another woman had been murdered and the story was buried far back in the newspaper, I thought, dammit, this happens all the time, which lead to the idea to spray the front page with the faces of women who’d suffered such a fate,” said Kjersti Sortland, the managing editor of the award-winning journalists.

She explained that it was a very simple journalistic idea, but it required massive research. VG started with anonymous homicide statistics and large blank Excel sheets, and used all the archives and registers they could access to produce the multi-media project.

It eventually took half-a-year to complete to project. But it was worth it, VG’s coverage of the issue was groundbreaking and eventually led to a change in how murders are reported in Norway.

The government has pledged to map domestic murders, and from 2007 on, Norwegian police began registering the relationship between the murderer and the victim when reporting crimes of this nature.

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Online Journalism Scandinavia: lessons in UGC, follow the crowd

Image of Kristine LoweKristine Lowe’s (left) Online Journalism Scandinavia this week looks at the (weird and wonderful) challenges of soliciting readers’ contributions.

Local newspaper readers more keen to submit photos of their own kids than of world champions, that’s what one online newspaper in Norway found out last month.

Mecom-owned Drammens Tidende (DT) invited its readers to help them cover this year’s World Cup Ski Sprint in Drammen, but found their readers were more interested in the Children’s Ski Cup that took place a day prior to the international event.

image of reader submitted photo from ski race

(Reader-submitted picture (above) and the pro snap (below) - both courtesy of DT)

image of world cup ski racing

“In retrospective, we might have done better to put more of our resources into soliciting pictures from the Children’s Cup,” said Geir Arne Bore, editor-in-chief of DT, a Norwegian regional newspapers headquartered in Drammen.

“The traffic to our news site doubled on the day of the World Cup, and the shots submitted by readers garnered quite some interest, but people were particularly interested in viewing and submitting pictures from the Children’s Cup.

“Our experiences confirm the general impression which is taking root in Norwegian media: user generated content does not come unsolicited, and if it does come it is on issues people are very passionate about, or as a result of substantial marketing.

“I guess you could say this in line with the trend described in ‘The state of the news media 2008′,” Bore added.

DT is one of the early testers of ‘The Readers Newspaper’, an online portal where readers can upload text, pictures and video. It’s developed by Edda Media, Mecom’s Norwegian arm, and is still in Beta.

So far, DT’s readers have mostly uploaded text and pictures about entertainment events, while Budstikka.no, another early tester, has attracted more content about local sports events.

The portal is expected to be rolled out to all of Edda Media’s regional and local papers over the coming months.

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Online Journalism Scandinavia: Should public broadcaster seek competitive advantage online by offering users content for free?

Image of Kristine LoweKristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia asks if public broadcasters should be more restrained in the content they offer for free online.

The head of the online division of Norway’s public broadcaster (NRK) has admitted that it intends to use its public mandate of supplying content for free as a competitive advantage on the web through increasing activity with file-sharing and social networks.

“I believe all public broadcasters more and more think along the lines that it is a competitive advantage that they can deliver content without charging it for it,” said Bjarne Andre Myklebust, head of the online division of NRK.

He added that the organisation is actively working to use its public mandate as a competitive advantage to strengthen its position online.

Not only are they working to make NRK’s content more easily available to download and share on social sites, such as YouTube and Facebook, but are also experimenting with file-sharing services such as BitTorrent and Joost.

NRK recently made its first programme series available to download in Bit Torrent, they liked it so much, they are thinking of doing more. (You can read about their experiences so far here.)

The broadcaster has also been working to get its own channel up and running on Joost, a project that has been delayed somewhat by the challenge of obtaining permissions from all the copyright holders involved.

In addition, it has recently made some of its footage available to use under a creative commons license on Flickr. Something Germany’s public broadcaster has also dabbled with.

So is this the way forward? A good way to give value back to all its license fee payers, or just a way of completely skewing the competition in the broadcasting market?

What if the BBC, in a time of intensified competition, started extending its own free delivery of content across Facebook and bit-torrent sites? It’s probably only a matter of time, but is it an unfair advantage over commercial broadcasters, news and otherwise?

Is it a way of better fulfilling its public mandate, or just an outright example of the rampant commercialism of public broadcasters using public funding as an advantage against others that find it more difficult to distribute content for free?

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