Dylan Stableford looks at the US magazine industry’s plight: rapidly declining single-copy sales and advertising pages plummeting in number last year. Yet magazines are offering big discounts. For example, ESPN The Magazine’s 2 million subscribers can extend their subscriptions for a year – for $1. Is this approach ‘publishing suicide’?
No not all…2 million worth of renewals….and then new business as well…publishing suicide…no looks like a good idea….
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