The Wrap: ‘Is ESPN The Mag committing ‘publishing suicide’?’
August 25th, 2009Posted by Judith Townend in Editors' pick, Magazines
Dylan Stableford looks at the US magazine industry’s plight: rapidly declining single-copy sales and advertising pages plummeting in number last year. Yet magazines are offering big discounts. For example, ESPN The Magazine’s 2 million subscribers can extend their subscriptions for a year – for $1. Is this approach ‘publishing suicide’?
Tags: advertising pages, Dylan Stableford, espn, ESPN The Magazine, Magazines, subscriptions, the US magazine, United States, USD
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August 25th, 2009 at 9:31 am
No not all…2 million worth of renewals….and then new business as well…publishing suicide…no looks like a good idea….
August 25th, 2009 at 5:38 pm
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