PRCA launches petition against NLA’s backlink charging plans
The Public Relations Consultants Association (PRCA) has launched a petition on Twitter calling on the Newspaper Licensing Agency to abandon recent proposals to charge organisations that forward and receive URLs of newspaper articles.
There’s been some strong criticism from the industry about the plans already and the PRCA has been consulting stakeholders and members on their views.
“The PRCA has proactively communicated the NLA’s proposals to agencies and the disbelief and anger they have generated extends far beyond our membership. While the NLA has accepted our offer to help them consult with the industry, they need to show this is a genuine consultation by changing their proposals and being transparent about their future pricing plans,” said Richard Ellis, communications director at the PRCA, which represents PR agencies and the wider industry, in a statement on the organisation’s website.
Follow the petition’s progress on the PRCA’s twitter account.
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