Tag Archives: backlinking

PRCA launches petition against NLA’s backlink charging plans

The Public Relations Consultants Association (PRCA) has launched a petition on Twitter calling on the Newspaper Licensing Agency to abandon recent proposals to charge organisations that forward and receive URLs of newspaper articles.

There’s been some strong criticism from the industry about the plans already and the PRCA has been consulting stakeholders and members on their views.

“The PRCA has proactively communicated the NLA’s proposals to agencies and the disbelief and anger they have generated extends far beyond our membership. While the NLA has accepted our offer to help them consult with the industry, they need to show this is a genuine consultation by changing their proposals and being transparent about their future pricing plans,” said Richard Ellis, communications director at the PRCA, which represents PR agencies and the wider industry, in a statement on the organisation’s website.

Follow the petition’s progress on the PRCA’s twitter account.

paidContent:UK: News aggregator may take legal action against NLA copying levy

On Friday paidContent:UK reported this:

“Online news aggregator Moreover is considering taking legal action against the Newspaper Licensing Agency in response to plans to impose a levy on re-distribution of online newspaper articles. paidContent:UK understands more commercial aggregators may also explore action against what they see as a direct attempt to compromise their business model.”

In an update, the NLA’s commercial director, Andrew Hughes told paidContent:UK that the agency  wants to ‘work with aggregators, not against them’.

Full story at this link…

Also see: ‘Going back to the backlink licensing case: NLA’s full statement’ [Journalism.co.uk Editors’ Blog]