Tag Archives: Public Relations Consultants Association

NLA’s High Court action no cause for concern, say Meltwater and PRCA

Aggregator Meltwater and the Public Relations Consultants Association (PRCA) have said they remain confident that the courts will support their case in the dispute with the Newspaper Licensing Agency (NLA) over new licence fees, despite the NLA’s decision to take the matter to the High Court.

Yesterday the NLA said it had started proceedings against Meltwater and the PRCA to help speed up the process of determining whether its new licences – introduced in January, which affect commercial services using links to its newspaper members’ content – are legal. Meltwater and the PRCA have referred the licences and the NLA to a Copyright Tribunal, but the agency is concerned that the Tribunal does not have the powers to make the ultimate decision on the licences’ legality.

The PRCA and Meltwater released the following joint statement:

Having initially learned about the NLA’s decision to take Meltwater and the PRCA to court through the press, both parties have only just received the papers concerning this claim.

While we understand that the industry will want clarification on this issue, we do not see this development as cause for concern.

Naturally, we are reviewing the papers in consultation with our legal advisors. But not wishing to prejudice our case with the Copyright Tribunal, which we believe to be strong, we will study the NLA’s claim before responding.

We remain confident, however, that the NLA’s proposals for a web licence are flawed and that the courts will support our views on this.

Update: Newspaper Licensing Agency hits back at claim it is ‘taxing the internet’

Last week PR industry reps and news aggregators accused the Newspaper Licensing Agency (NLA) of a  ‘blatant and unjustified attempt to tax the internet’, over plans to charge them for redistributing hyperlinks.

In a letter issued on Thursday, Meltwater, NewsNow, the PR Consultants Association and Updatum called for the NLA ‘to stop this legally baseless attempt to assert its copyright’. The letter was a response to the NLA’s announcement in June that it intends to start charging web aggregators for a licence, permitting them to use links to newspaper articles.

Now, in a statement issued to paidContent:UK, NLA commerical director Andrew Hughes has said the intention behind the licence is to redistribute some of the ‘substantial revenues (aggregators) generate to the content owners’.

As the NLA estimate aggregators and news monitors make a combined annual revenue of £10 million, plans to charge ‘circa 10 percent’ for ‘content scraping’, would mean £1 million could be distributed back to the NLA’s 1,400 member newspapers.

Hughes told paidContent: “Monitoring companies create their services by copying newspaper content into a database to find relevant articles. This is commercial use of publishers’ intellectual property and is against the terms of use for every newspaper. By licensing this activity, the NLA will legitimise this industry.”

The NLA reports it has already signed up several aggregators to the plan, and responded to claims made in the letter that the licence could cost customers an extra £33,474 a year as ‘unsubstantiated and inaccurate’. This figure is in fact the maximum annual fee the NLA could charge for such a licence.

The decision to charge for hyperlinks has sparked much debate since it was announced, with the the Public Relations Consultants Association launching a petition opposing the licence.

PRCA launches petition against NLA’s backlink charging plans

The Public Relations Consultants Association (PRCA) has launched a petition on Twitter calling on the Newspaper Licensing Agency to abandon recent proposals to charge organisations that forward and receive URLs of newspaper articles.

There’s been some strong criticism from the industry about the plans already and the PRCA has been consulting stakeholders and members on their views.

“The PRCA has proactively communicated the NLA’s proposals to agencies and the disbelief and anger they have generated extends far beyond our membership. While the NLA has accepted our offer to help them consult with the industry, they need to show this is a genuine consultation by changing their proposals and being transparent about their future pricing plans,” said Richard Ellis, communications director at the PRCA, which represents PR agencies and the wider industry, in a statement on the organisation’s website.

Follow the petition’s progress on the PRCA’s twitter account.