Lost Remote has an interview with global head of mobile at Bloomberg Oke Okaro on the TV channel’s new iPad app, which was released yesterday.
The free app allows any iPad user to stream Bloomberg TV’s full 24-hour broadcast over WiFi or 3G.
The post states:
Bloomberg’s decision to make their TV content available to any iPad user sets an extremely innovative precedent in a TV world dominated by [US cable television] network-MSO relationships.
Lost Remote goes on to explain:
While the app’s main focus is video, users can also get live market data and related news for companies mentioned in videos. You can customize Bloomberg’s familiar scrolling ticker.
Other added features include the ability to watch in landscape or portrait, download videos for offline viewing, search the content library, schedule reminders for upcoming shows, and share via social networks.
Local television broadcaster KHCW-TV channel 39 in Houston, Texas, has come up with an innovative idea for delivering traffic reports. The free service for mobile phones allows users to view images and video of traffic hotspots supplied by live traffic cameras along their route. The images provided by the KHCW Traffic Jam Cell Cams are near real-time, a press release for the service claims, and can be programmed into keys on your mobile phone for quick access.
The ideas behind this service are very much in keeping with my earlier blog post on experiments with niche news delivery, as the channel’s vice president and general manager Roger Bare describes: “This is something that isn’t dependent on having a morning news show to offer traffic to commuters. This service gives people real-time traffic information anytime, anywhere”