The free app allows any iPad user to stream Bloomberg TV’s full 24-hour broadcast over WiFi or 3G.
The post states:
Bloomberg’s decision to make their TV content available to any iPad user sets an extremely innovative precedent in a TV world dominated by [US cable television] network-MSO relationships.
Lost Remote goes on to explain:
While the app’s main focus is video, users can also get live market data and related news for companies mentioned in videos. You can customize Bloomberg’s familiar scrolling ticker.
Other added features include the ability to watch in landscape or portrait, download videos for offline viewing, search the content library, schedule reminders for upcoming shows, and share via social networks.