Mirror Group Newspapers is planning to restructure its ad-sales team by merging print and online divisions.
The move would reflect similar mergers at other national newspapers. News Group and Telegraph Media Group has each set up cross-media groups for their titles.
According to Brand Republic, The Mirror initiative is being led by David Emin, director of advertising at the group, and Paul Head, head of digital.
The merge is expected to take place in June.
Tomorrow the Evening Standard will release its list of the 1,000 most influential people in London – complete with a brand new section devoted to media.
Roy Greenslade has had a sneak preview of the media movers and shakers, and writes that plenty of new media names make the list.
Political blogger Iain Dale, Annelies van den Belt, managing director of ITV Broadband and former Telegraph Media Group director of new media, and Simon Waldman, digital director at The Guardian, all make the 50-strong media list.
Nikesh Arora, Google’s European vice president, founder of the Carphone Warehouse Charles Dunstone and Mark Zuckerberg (not strictly a Londoner, but hey…) , founder of Facebook, make it into the top five.
STORY ABOUT AWARDS AND FULL LIST OF WINNERS HERE: