Media Week reports: “Daily Mail & General Trust (DMGT) has formed closer ties with celebrity title Hello!, having agreed that its digital unit Associated Northcliffe Digital (AND) will handle online ad sales for Hellomagazine.com.”
Mirror Group Newspapers is planning to restructure its ad-sales team by merging print and online divisions.
The move would reflect similar mergers at other national newspapers. News Group and Telegraph Media Group has each set up cross-media groups for their titles.
According to Brand Republic, The Mirror initiative is being led by David Emin, director of advertising at the group, and Paul Head, head of digital.
The merge is expected to take place in June.