Tag Archives: Telegraph Media Group

Graduate jobs now get 48 applications each on average – what does this mean for journalism students?

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Graduates jobs have plummeted by 24.9 per cent, and of the jobs that were available 25 per cent received between 1,001 and 2,500 applications, according to a survey released by the Association of Graduate Recruiters (AGR) this week.

Nearly half of employers received more than 50 applications for every graduate job, and the fiercest competition was in banking or financial services, investment banking, retail, engineering and the industrial sector.

The number of jobs cut was far worse than anticipated by recruiters, who had predicted just a 5.4 per cent drop in a February survey by the AGR.

More employers than ever are insisting on online-only applications this year (81 per cent) and the competition seems to have brought out the best in many graduates – 40 per cent of employers reported an improvement in the quality of applications.

According to the AGR, graduate recruitment in the media industry was not covered by the survey, because it is too small.

Indeed in April we reported that the Press Association had cancelled its graduate training scheme for the year.

The Telegraph Media Group and the Guardian have both suspended their training schemes for 2009 too.

Last year Trinity Mirror, once one of biggest recruiters of trainee journalists, imposed a recruitment freeze and suspended its training scheme for its national Mirror Group titles.

Other national titles are taking on smaller numbers of trainees, including the Daily Mail, the Times, the Sunday Times and the Sun.

The BBC is still running its annual journalism training scheme which launched in 2007.

But it would be interesting to compare the application rates to journalism graduate schemes with other sectors.

Particularly in light of the fact that applications to journalism degree courses were up 24 per cent this year, UCAS data released in February suggested, despite a scarcity of media jobs and experienced, out-of-work journalists are ramping up the competition.

What kind of response to entry-level/graduate jobs are you getting?

PaidContent: Telegraph looking to develop e-commerce linking project

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Brian Harrison, Telegraph Media Group’s digital director, said yesterday that the group “is in the early stages of developing an e-commerce project to place links to sites like Amazon.co.uk alongside Telegraph.co.uk stories in a bid to replace some of the revenue lost from the declining interest in print ads and the slow-down in online display advertising,” PaidContent reports. Full story…

Telegraph’s Ed Roussel on outsourcing: Newspapers need to focus on what they do best

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Confirming the Telegraph’s plans to outsource some of its sub-editing operation to Australia in comments on Jeff Jarvis’ blog, Ed Roussel, digital editor of Telegraph Media Group, made the following statement:

“Reducing the cost of manufacturing and distribution is an imperative for any newspaper group that is determined to remain profitable, as we are (…) The principle holds true on the digital side. ITN creates our video content, providing quality and value that we would struggle to generate internally; Brightcove handles our video distribution; Google powers our search; Escenic provides our web publishing tool; we use software developers in Bulgaria and India.

“Newspaper-web companies should focus internal resource on what they do best: creating premium editorial content.”

Similar to Jarvis’ own mantra of ‘do what you do best and link to the rest’, Roussel’s ‘outsource the rest’ makes sense in a journalism industry where partnerships and collaboration, especially online, seem to be the way forward.

So, outsourcing – not all bad?

Redundancy round-up: 50 jobs to go at the Telegraph and 78 at Trinity Mirror

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A day that saw plenty of job cut announcements. Here’s the roundup for this evening and Journalism.co.uk will update tomorrow.

  • Trinity Mirror: 78 jobs to go as reported at Press Gazette and Hold the Front Page. Press Gazette reported that a restructure will see journalists divided into four centralised multimedia divisions:

“The publisher has today entered into a consultation period with staff and said it envisaged 59 editorial jobs would be cut. It said it was committed to voluntary redundancies where possible.

“The bulk of the job losses will come in Liverpool, where the 175-strong editorial team will be cut to 132 and the Liverpool Daily Post will scrap its Saturday edition.”

NMK: ‘What happens to newspapers?’ – place your bets, please

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Rounding off last night’s discussion panel hosted by New Media Knowledge on the future of the newspaper industry, panelists were asked what or who they would put their money on for success and survival over the next few years.

Martin Stabe, media blogger, former new media editor of Press Gazette and online editor of Retail Week, plumped for niche and expert content:

“I would bet on anyone who can create unique, high quality content. I’d bet on the Financial Times, the Wall Street Journal – those corners of more generalist publications that become more expert,” he said.

Newspapers need to have ‘the ability to compete with all the freely produced expert content that is sometimes better than what is produced by the professionals’, he added.

Neil McIntosh, head of editorial development at Guardian.co.uk, agreed that niche coverage could help newspapers compete with the blogosphere.

“In areas where blogs are working really well, mainstream media has two options: to raise its game and start covering those niches better; or it can get out and as Jeff Jarvis says, ‘do what you do best, and link to the rest’,” said McIntosh

“Those are two areas where mainstream media can move forward but it’s about acknowledging that this world exists.”

Assistant editor at Telegraph Media Group, Justin Williams said trusted brands and content areas such as finance, politics and certain sports are best placed to survive.

“Brands that are trusted and valued no matter how they are produced, those brands will still be here in 10 years time. You’re looking at areas like finance, politics, certain kinds of sport, where we still thrive. During the financial crisis most of us have turned to established news outlets,” said Williams.

“We’re positioned in those markets already, if we can hone in on what’s important to our readers and deliver it in a smart way, then we [newspapers] can be here in 10 years time.”

NMK: ‘Prism of newspapers’ restricting online innovation, says Telegraph assistant editor

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Are there people in the media currently who can take the ‘radical action’ required to drive newspapers forward, Justin Williams, assistant editor of Telegraph Media Group, asked an industry gathering last night.

Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event, Williams said the Telegraph had ‘dropped the baton’ after it launched online and ‘seeded the ground for the Guardian very quickly’.

“We’ve been playing catch up for the last two or three years. What is required is radical action. I’m not certain at the moment we have the people in the industry who have the ideas to be radical enough. I think we’re constantly behind the curve with technological change and development,” he said.

“No matter how fantastic our newsroom looks and our web-first model is, we still look at things through the prism of newspapers.”

This ‘prism of newspapers’ is driving publishers to look at e-reading and e-paper technology, which is tied to the idea of print and, if the current fortunes of the print format are considered, ‘the world has moved so far beyond’, Williams said.

Yet changes may be driven by new recruits at the Telegraph, including ‘some pretty young people’, who ‘think utterly differently about what we [the Telegraph] publish and how we interact with it’.

New staff, he added, have been challenging the traditional idea of linear storytelling, suggesting a more ‘horizontal’ approach, for example starting with an interactive idea rather than a text article.

“They’re not necessarily coming from a news editor deciding what the agenda is and driving it down through the chain. It’s actually picking up on something that’s far more ethereal. It’s not user-generated content, it’s something far more nebular than that. It seems to feed an appetite,” explained Williams.

The title is keen to employ people who are ‘able to manipulate data in innovative ways’, he added. A specialist in data and mapping is currently being sought, though the paper has struggled to find the right candidate as yet, Williams said.

NMK: Telegraph uses Dipity in aggregation first

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Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event last night, Justin Williams, assistant editor at Telegraph Media Group, drew the audience’s attention to a new aggregation feature being used in Telegraph.co.uk’s recently relaunched finance channel.

A timeline of the current global recession has been created using free third-party tool Dipity. The timeline, which can also be viewed as a map, flipbook or list, aggregates both Telegraph content and items – predominantly news articles – from other titles.

Aggregating from external sources, which in this instance include the Wall Street Journal, Washington Post and CNN Money, is a first for the site, Williams said.

Brand Republic: Mike Moore leaves digital role at Telegraph after five months

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Mike Moore, who was appointed general manager of digital operations at Telegraph Media Group just five months ago, has stepped down.

Moore, who joined TMG 18 months ago as executive director of consumer markets, leaves as part of wider restructuring put down to the ‘challenging economic environment’.