Tag Archives: syndicated content

Google News experiments with new metatags in drive to give credit where it’s due

Google News has outlined two new metatags it is experimenting with as part of efforts to ensure journalists are correctly credited for their work, by identifying the URLs of syndicated and original copy. In an announcement on its blog yesterday, Google News said:

News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That’s why we’re experimenting with two new metatags for Google News: syndication-source and original-source. Each of these metatags addresses a different scenario, but for both the aim is to allow publishers to take credit for their work and give credit to other journalists.

The first metatag, syndication-source, indicates the preferred URL for a syndicated article:

…if Publisher X syndicates stories to Publisher Y, both should put the following metatag on those articles: <meta name=”syndication-source” content=”http://www.publisherX.com/wire_story_1.html”>

Then for the original-source metatag, the code would indicate the URL of the first article to report on a story with the following: <meta name=”original-source” content=”http://www.example.com/burglary_at_watergate.html”>

In both cases the tags can be used by either the syndicator or journalist responsible for the original copy to identify their work, and then also those who use it in the production of their own reports to offer credit back to those parties.

Google News says that at the moment it will not make any changes to article ranking based on the original-source tag.

We think it is a promising method for detecting originality among a diverse set of news articles, but we won’t know for sure until we’ve seen a lot of data. By releasing this tag, we’re asking publishers to participate in an experiment that we hope will improve Google News and, ultimately, online journalism.

Read more on this here…

MediaWeek: Trade group discusses quality guidelines for syndicated content

The Internet Content Syndication Council, whose members include Thomson Reuters and the Tribune Company, are reportedly discussing a public set of quality guidelines for online content, which could include an accreditation process for syndicated content.

The plans are in response to the growth of companies such as Demand Media and Associated Content, whose link-heavy, search-optimised articles, the council believes, make online publishing less valuable.

They specifically want to call more attention to the ability of these content generators to seed their articles through search, which in their eyes squeezes out professionally produced content.

Full story on Mediaweek…