An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision.
The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number of concerns about productivity, privacy and the future of journalism”.
For example, the number of journalists who said they felt social media improved their productivity fell from 49 per cent in 2011 to 39 per cent in 2012.
Journalism, social media, study
At the same time, the percentage of those who disagreed that social media improved productivity increased from 20 per cent to 34 per cent. Journalists were also less positive this year about the impact of social media on their relationships with their audience.
In general, they think that social media allows greater engagement with their audience, but the number who strongly agreed with that sentiment dropped from 43 per cent to 27 per cent.
- Poll: What social media is used by journalists in UK and Europe?
- Media ignorance of social work industry suggested by ComCare survey
- MSN UK study release: Quarter of respondents ‘overwhelmed by the volume of news each day’
- WSJ: Thomson Reuters reports 66 per cent profit increase
- Northcliffe’s operating profits drop 81 per cent