Tool of the week: Muck Rack
What is it? A site that aggregates Twitter and social media feeds for thousands of professional journalists.
How is it of use to journalists? Journalists often break or share vital information first through social media. Muck Rack allows you to monitor trending topics among journalists in real-time. Its aim, according to Muck Rack’s creators, is to deliver “tomorrow’s newspaper to you today”.
Launched in 2009, Muck Rack now draws content from thousands of journalists who use Twitter, Facebook, LinkedIn and other sources to break news on a daily basis.
Built around a central directory of verified professionals, Muck Rack now boasts an extensive directory of top journalists from around the world which can be searched by name, publication or even beat.
Professionals only need a valid Twitter account to apply for verification, although the process is heavily vetted to ensure certain standards are met such as relevance of tweets or posts and consistent activity.
The site also emails out a daily analysis of what journalists are saying called the Muck Rack Daily, which is pored over by its editorial team.
Muck Rack dovetails well with previous Journalism.co.uk tool of the week Press Pass, which organises journalists by beat, media outlet or region.