Tag Archives: Sean Blanda

eMedia Vitals: How publishers should be using geolocation

Sean Blanda introduces five ways publishers should be using geolocation technology:

Despite the hype surrounding geolocation, the technology is fairly new. Many publishers are still navigating geolocation¬†and few have taken advantage of platforms like Foursquare, Gowalla, HTML5’s geolocation API and Twitter’s geotagging abilities despite the rich potential.

Geolocation can help publishers serve more relevant content or cover an event like never before. However, to use the technology to its fullest potential, it’s going to take some creativity.

Particularly like Blanda’s ideas for the news cafe – something tried physically by publishers such as Agora in Poland:

(…) with new geolocation technology, the news caf√© can be everywhere. Businesses and restaurants have all used Foursquare to offer specials and discounts, why not media companies? Whether its your offices, your booth at a trade show or locations frequented by your readers, offer a free issue to people in check in at designated locations.

Full post at this link…