We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. Today, it’s monitoring what people are talking about on the web with Opinion Tracker.
1) Who are you and what’s it all about?
Hi, I’m Chris Quigley, managing partner at Delib Ltd.
Opinion Tracker is a new form of opinion research that shows what people are thinking and saying around the internet by monitoring conversations taking place in forums, blogs, social networks and video sharing sites.
2) Why would this be useful to a journalist?
For a journalist it provides useful insight into what the general public are thinking about issues. Opinion Tracker is very different to traditional polling, it provides live data as to what people are really talking about online.
The data from Opinion Tracker can either be used on its own, or as the back-story to what polls say about issues.
3) Is this it, or is there more to come?
Opinion Tracker’s a newly launched service, and is still in beta, so there’s definitely much more to come. So far we’ve been restricted as to how much information we can present, so over time we’ll be adding more – for example, graphs and trend analysis.
4) Why are you doing this?
Opinion Tracker is a commercial product, so in short money. In addition, as a company we’re very interested in innovation, and are always looking at new ways of doing things.
We saw a great opportunity to do opinion research in a different way with the increase in usage of the internet as a social space.
5) What does it cost to use it?
For the general public it’s free. Our business model is based around developing bespoke Opinion Trackers to monitor specific issues in detail.
For example, the government may want to monitor what people think about Climate Change, or a brand may want to monitor what people are saying about them.
6) How will you make it pay?
It will obviously take time to return our initial investment, however we’re confident in breaking even in the first year, and then turning profitable after that.