Tag Archives: gallup

Distrust in US media at record high, according to Gallup poll

Distrust in mass media in the US has reached a record high, having risen for the fourth year running. In a recent Gallup poll, 57 per cent of respondents said they had little or no trust in the mass media to report the news fully, accurately, and fairly.

The 43 per cent who answered that they had a great deal or fair amount of trust in mass media make up a joint record-low. An earlier poll, conducted by Gallup last month, suggested that trust in newspaper and television news is particularly low, with just 22 per cent saying they had quite a lot or a great deal of trust in newspapers and 25 per cent saying the same for television.

The suvey suggests a sharp decline in trust in the branches of government, with Gallup recording a record low for the legislative branch, worse than the media rating.  The executive and judicial branches of government fared better but also suffered declines.

Other findings suggest that nearly half of Americans (48 per cent) think the media is too liberal, compared with just 15 per cent who think it is too conservative. Sixty-three per cent of respondents perceived bias in one direction or the other.

A recent YouGov poll of the UK found that trust in media outlets is in steep decline. The survey suggests that ‘upmarket’ newspapers (Times, Telegraph Guardian) had an approval rating of 41 per cent, ‘mid-markets’ (Mail, Express) 21 per cent, and red-tops¬† just 10 per cent.

Full Gallup findings at this link…

Confidence in US television news hits 20-year low

American’s confidence in television news is at its lowest since 1990, according to the latest figures from Gallup.

The organisation interviewed 1,020 adults for its annual Confidence in Institutions survey. Only 22 per cent of respondents said they had a “great deal” or “quite a lot” of confidence in television news; 25 per cent said the same for newspaper news.

While the figures have remained pretty stable from 2007 onwards, confidence in television news 10 years ago was at 36 per cent and newspapers 37 per cent.

Newspapers and television news were in the bottom half of the rankings for the 16 institutions in the Gallup poll: newspapers came in 10th and television news 12th, above only “big business”, “organised labour”, “congress” and “Health Maintenance Organisations”.

With nearly all news organizations struggling to keep up with the up-to-the-minute news cycle and to remain profitable in the process, Americans’ low trust in newspapers and television news presents a critical barrier to success. The Pew report asserts that 80 per cent of new media links are to legacy newspapers and broadcast networks, making clear that traditional news sources remain the backbone of the media. But so long as roughly three in four Americans remain distrustful, it will be difficult to attract the large and loyal audiences necessary to boost revenues.

American’s Confidence in Newspapers and Television News by Age

(% “great deal”/”quite a lot”)


Full post at this link…