The results of an extensive study by media communications intelligence firm Cision and George Washington University suggest that the use of social media sites and networks has become a fundamental part of US journalists’ research when working on stories.
“While this is a survey of North American journalists, we believe the findings mirror behaviour among journalists in the UK, more so than elsewhere in Europe,” says Falk Rehkopf, head of research for Cision Europe, about the study.
“There might be some lag in wider adoption, but media professionals are ahead of the curve when it comes to social media – such that, in many ways, Twitter can be thought of as a de facto social network for the UK media industry.”
As such, below is our own, though less extensive poll for journalists and editors working in the UK and Europe – what social media are you using?