Each year the US Project for Excellence in Journalism (PEJ) produces a report on the State of the News Media, aggregating other reports on what has happened to news organisations during the previous 12 months and providing its own research into what lies ahead.
It’s an incredibly thorough survey – featuring figures on changes in advertising spend across all sectors and analysis of news sites’ traffic figures – and is best read in full at this link.
Some highlight quotes:
79 per cent of those surveyed said they had never or rarely clicked on an online ad.
“When it comes to audience numbers online, traditional media content still prevails, which means the cutbacks in old media heavily impact what the public is learning through the new.”
Online news coverage is still geared towards breaking news. New technologies for live reporting can provide a less vetted version of releases/press conferences;
BUT: “While technology makes it easier for citizens to participate, it is also giving newsmakers more influence over the first impression the public receives.”
News organisations are becoming disseminators rather than gatherers of news, and becoming more reactive than proactive.
Eventually, the news operations that develop social networking strategies and distribution mechanisms well might be able to convince advertisers that they have special access to attractive news consumers – especially those who influence the tastes of others;
Blogging, amongst news consumers, is declining in frequency;
80 per cent of links from blogs and social media sites studied are to US legacy media.
“Old media are trying to imagine the new smaller newsroom of the future in the relic of their old ones. New media are imagining the new newsroom from a blank slate.”
“Online, it is becoming increasingly clear, consumers are not seeking out news organisations for their full news agenda.”
Teletext Limited, which ceased supplying national, international and regional news in December 2009, is now in breach of its public service obligations, so the broadcasting licence has been revoked by the broadcasting regulator. Teletext did not take the remedial steps to comply with the licence.
Ofcom said that Teletext’s subtitling provision and the page 100 index remain unaffected.
In its statement, Ofcom said:
This [ceasing supply of national, international and regional news] is a serious breach of the licence conditions. Teletext Limited was asked for its representations and, following consideration of those representations, the Licence has now been revoked.
The results of an extensive study by media communications intelligence firm Cision and George Washington University suggest that the use of social media sites and networks has become a fundamental part of US journalists’ research when working on stories.
“While this is a survey of North American journalists, we believe the findings mirror behaviour among journalists in the UK, more so than elsewhere in Europe,” says Falk Rehkopf, head of research for Cision Europe, about the study.
“There might be some lag in wider adoption, but media professionals are ahead of the curve when it comes to social media – such that, in many ways, Twitter can be thought of as a de facto social network for the UK media industry.”
As such, below is our own, though less extensive poll for journalists and editors working in the UK and Europe – what social media are you using?