Tag Archives: LinkedIn

Why news sites should consider adding the LinkedIn share button

TechCrunch has revealed LinkedIn is now sending the site more referral traffic than Twitter.

Much of the traffic appears to be down to referrals from LinkedIn Today, a collection of articles shared by your connections – including via Twitter – but a quick look at the number of clicks a LinkedIn share button is acquiring suggests it is well worth adding.

TechCrunch’s post goes on to reveal this amazing fact:

The biggest stat of all is that a year ago, traffic coming from LinkedIn was 1/50th what it is today on a monthly basis.

So what changed? As far as we can tell, this is all about LinkedIn Today, the social news product the service launched back in March. It was around that time that was saw the first big bump in terms of traffic coming from LinkedIn. In March, it roughly doubled from February. Then April was pretty flat — it was still much higher than previously, but not growing. Then in May, traffic went up 5x. And in June, it more than doubled from that. The growth has been astounding.

Of course what’s perhaps most interesting about that is that LinkedIn Today is powered by Twitter. Twitter shared links determine what shows up on LinkedIn Today, but the traffic does not go back through Twitter.

Even more surprising is that the biggest traffic driver to TechCrunch is Facebook.

The truth is that if this were October of last year, you would have been right in thinking that Twitter was our top referrer in terms of social websites. But since that time, Facebook has far surpassed Twitter in terms of traffic coming our way each month. In fact, Facebook.com is now sends nearly double the traffic that Twitter.com does. This is probably due to the fact that last November, we added Elin, our excellent community manager, who curates and engages with people from our feed on Facebook. I also suspect it has to do with the rise of the like button. Ever since it was released last year, Facebook has been steadily referring more readers our way.

Speaking on today’s Journalism.co.uk #jpod on how journalists can best use Facebook pages Jack Riley, head of digital audience and content development at the Independent, explains how the Independent has seen an impressive growth in traffic to its news site via Facebook and how social referrals have overtaken traffic generated by search.

Riley states:

Just as we saw with the Google wave of the digital media revolution when everyone optimised their sites for search and SEO became a huge industry in its own right, now everyone is having to optimise their sites for social.

In the podcast Riley explains that this means adding open graph tags to articles so they are optimised for Facebook sharing.

But if your next step in social is adding LinkedIn share, here is how to add the button by copying and pasting a simple line of code.

TechCrunch’s post on its social traffic is well worth reading and is at this link.

Google +1 button is coming to AdWords – but how useful is it?

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Google is to introduce its +1 button to AdWords, the internet giant’s main advertising product, so users can recommend adverts to their friends and contacts.

The button was made available to news sites earlier this month and has been adopted some web publishers.

Google’s button was added to AdWords on Google.com at the end of March and is now coming to Google.co.uk, according to an announcement on the AdWords blog.

Users who are logged into their Google account can click the button and their friends and contacts will see that news story or page promoted in their search.

In its US announcement, Google explains how the button works for Google AdWords.

Let’s use a hypothetical Brian as an example. When Brian signs into his Google account and sees one of your ads or organic search results on Google, he can +1 it and recommend your page to the world.

The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.

But almost a month on from news outlets adding the +1 button next to Twitter’s tweet button and Facebook’s like button (including on news stories on Journalism.co.uk), the button is very much third in line in terms of generating clicks.

So why are readers not using Google’s +1 button?

Unlike Twitter or Facebook where users post a link, those who click the button get little out of it in the same way they do by tweeting or liking a story – although that could change with the launch of Google +, a new social network dubbed Google’s answer to Facebook.

Making a recommendation is not immediate and there are several hurdles to overcome. For a contact to see a recommendation it relies on them searching for a keyword that the +1 user has shown interest in and the contact must also be logged into their Google account.

The button’s less than lukewarm take up also suggests people do not want their searches sorted by the choices made by their friends and contacts, but organised by relevance to what the wider online community is reading.

News sites get little out of +1 and although they may get a few more hits as a result, few would claim it has made any impact.

After a month on the article pages of news sites who opted to adopt +1, it is unlikely those who have not added the button will follow suit unless Google+ takes off in a big way. Those which have the button may decide to replace it with the LinkedIn share button, which has been gathering pace and is now coming in ahead of Facebook as a sharing mechanism on many sites, such as in this example from Mashable.

What do you think about Google’s +1 button? Let us know in the comments section below.

Digital Trends: LinkedIn launces aggregated news service

#Tip of the day from Journalism.co.uk – using LinkedIn for reporting and job hunting

comScore: Social media accounts for one out of every six minutes spent online in US

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New figures from comScore, which measure digital use, show that Facebook, LinkedIn, Twitter and Tumblr “reached new heights” in the US in May.

comScore’s blog on the “network effect” shows social networking accounts for almost 14 per cent of the time people spend online – or one in every six minutes.

The new stats show social blogging site Tumblr has grown by 166 per cent in the past year, reaching 10.7 million visitors in May, its first month surpassing the 10 million visitor mark.

A post states:

Today Facebook is the fourth largest US web property in audience size with 157.2 million visitors in May, representing its all-time high and a gain of 3.2 million visitors vs. the previous month. While other reports have been circulating that Facebook witnessed a pronounced user decline this month, comScore data shows quite a different story. Given that Facebook now reaches 73 per cent of the total US internet population each month, one thing we should anticipate is that the site’s audience cannot grow forever. The law of large numbers says that once a site has penetrated the majority of a market, each incremental user becomes that much more difficult to attract. So given its size, Facebook’s future US growth is likely to come more from increasing usage per visitor than its ability to attract new users in perpetuity. One impressive stat to note is that Facebook’s average US visitor engagement has grown from 4.6 hours to 6.3 hours per month over the past year, so it appears to be succeeding in that regard.

The author states:

Upon the release of comScore’s May US data, I immediately noticed that it was not just a banner month for Facebook but also for several other leading players in the social networking category who also reached all-time US audience highs: Linkedin (33.4 million visitors), Twitter (27.0 million) and Tumblr (10.7 million).

Twitter also had a particularly strong month in May with 27 million US visitors, representing an increase of 13 percent in the past year. (Note: while much of Twitter’s usage occurs away from the Twitter.com site, past comScore research has indicated that approximately 85-90 per cent of Twitter users visit the website each month). Twitter’s success in May can likely be attributed in part to the exceptionally buzzworthy news story of Osama Bin Laden’s death, as well as ongoing discussion of the Royal Wedding.

The full post is at this link

#J100: The UK’s 100 most influential journalists online

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Hundreds of suggestions and countless tweets later and we have finalised our PeerIndex list of the most influential UK journalists.

We have used PeerIndex, which ranks social capital. It does this by algorithmically mapping social networks, including Twitter, Facebook and LinkedIn.

We decided to go one step further and put the list of top journalists into Klout, which also ranks by overall online influence. Klout only allows 10 names in a list so we entered the top 10 names in our PeerIndex list. Klout has reordered them. You’ll will need to sign in with Klout to see this link (no embeddable code so a screen grab instead).

Azeem Azhar, founder of PeerIndex (and formerly of the Guardian and the Economist) explains that PeerIndex calculates social capital using “maths very similar to that which Google uses to calculate its page rank”.

“And the thing that we like most about it is that it’s driven by what other people say abut you rather that what you say about yourself.”

You can hear more from Azhar, including why technology correspondents tend to get a higher ranking than fashion or politics correspondents, below.

Our PeerIndex top 100 list certainly had some response. Here is a Chirpstory highlighting some of the tweets.

#FollowJourn: @tomwhitwell/assistant editor

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FollowJourn: Tom Whitwell

Who? Assistant editor for online at the Times

What? In charge of the online output of The Times newspaper – see his LinkedIn profile here

Where? @tomwhitwell / http://musicthing.blogspot.com/

Contact? Contact him on Twitter or via tom.whitwell at timesonline.co.uk.

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

#FollowJourn: @foodiesarah/digital editor

New York Times expands video online

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NYTimes.com has developed a new video player to allow clips to be embedded in more sections of the site.

The player, which uses technology from Brightcove, will make video available on the homepage, individual article pages and on the site’s blogs, a release from the title said. The player also lets users send footage to social networks and bookmarking sites, including Digg, Facebook and LinkedIn.

As part of a video overhaul, the Times’ video library has been redesigned and a regularly updated list of ‘most viewed’ clips now features on the site.

“Demand for high-quality video is on the rise across the web from both our users and our advertisers,” said Nicholas Ascheim, vice president of product management for NYTimes.com, in the release.

“To meet this need, we have upgraded our technology, increased our production values and given video even more prominence across the site.”

According to the release, the Times produces 100 videos a month, while also featuring content from Reuters, CNBC, MSNBC and Bloggingheads.tv.

LinkedIn Europe managing director talks about forming new publishing partnerships

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You can watch an online interview with Kevin Eyres, managing director at LinkedIn Europe, at the AOP site.

He is talking to them ahead of next Wednesday’s AOP Digital Publishing Summit in London, where he will talk about LinkedIn’s existing and future partnerships with publishers.

“We feel very strongly that communities are gonna be part of the publishers’ future,” he said.

Eyres says that the professional network site, on average, attracts one member every two seconds.

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#FollowJourn: @tomwhitwell/assistant editor

#FollowJourn: @foodiesarah/digital editor

New York Times expands video online

LinkedIn Europe managing director talks about forming new publishing partnerships