At this stage users will be encouraged to edit and add to profiles on the site with submissions moderated by the editorial team.
Interactivity – in particular allowing users to discuss profiles on the site – is a key part of the project:
“This is the first phase of a new venture to create a uniquely collaborative and rich information resource that demystifies the individuals behind Washington’s policy-making process,” said Rachel Van Dongen, editor of WhoRunsGov.com, in the release, adding that the site is intended as a free-for-all resource.
Those featured on the site will also grow to include think tank members and state officials.
Channel 4 is fulfilling its role as a Public Service Broadcaster (PSB) by functioning as a gateway to new talent, innovative programming and contemporary content.
Commercial television was simply unable to invest in or provide the content Channel 4 is recognised for.
However, when challenged about the function of programming such as Endemol’s ‘Big Brother’, Duncan was forced to concede that it served more as a source of income than it did as the ground breaking concept it was billed as 10 years ago.
Digital channels such as E4 and 4Music were hailed as some of Channel 4’s more recent successes. Despite this, it remained unclear as to how these services were able to fit within the remit of Public Service Broadcasting. Current PSB legislation was ‘archaic’ in this respect, Duncan said. In addition, he said, online services such as Channel 4 Learning showed their requirements as a PSB had evolved successfully beyond the original vision of the law makers.