Tag Archives: Grazia

April Fools’ Day: Headline hoaxes from the morning’s news

Midday has brought another April Fools’ Day to a close, and the UK media has gone to town as usual. We’ve taken a look at some of this year’s spurious stories.

Jeremy Paxman is quitting University Challenge because of a move to multiple choice questions, if this article in the Radio Times is to be believed.

Teams will be given three lifelines, to be used once only per match: “switch”, “clue” and “phone a Professor”. They will also be permitted to confer on starter questions. It is thought that this last change was what persuaded Paxman to tender his resignation.

The Telegraph has gone for this Labour party memo urging members to celebrate the wedding of Ed Miliband and Justine Thornton with “street parties, trifles and bunting”.

BBC Radio 4 opted for a breakthrough in 3D sound that threatens to put John Humphrys inside your head. (Not quite their April Fool a few years ago, in which Brian Eno reworked the Archers theme tune.)

Now the musician and sound pioneer Robert Fripp and Simon Heyworth, a leading sound engineer who produced Tubular Bells, have been working with the BBC so that for the first time 3D sound should be available to Radio 4 listeners.

The Independent reports that Portugal is to sell Ronaldo to raise €160 million to help alleviate its national debt.

In a move which some observers claimed “will lead to the destruction of the World Cup”, Cristiano Ronaldo has agreed to “act like a patriot” and be sold to neighbouring Spain for €160m.

According to this article on Pulse, patients will be staffing GP surgeries.

Romford patient Rick Dagless was one of the first to hail the move, which he described as ‘dangerously progressive’. He said: ‘I may not have been to medical school, but I am a fast learner and a good people-person. How hard can it be?’

The Sun – always good for an April Fool gag – has gorillas running around with iPads in “Planet of the Apps”. The article claims that gorillas at Port Lympne Wild Animal Park have been given iPads (though presumably not the iPad 2, unless the gorillas have had better luck than most getting their hands on the sell-out device).

Fathers’ groups are taking legal action against Mumsnet on this mock BBC News site.  “To clarify, this April Fools’ hoax story has nothing to do with the BBC”, a tweet from the official BBC News Twitter account said.

A number of groups representing male parents, including Justice for Fathers, Men Can Be Mothers Too and Fathers Need Forums, have launched a class action, believed to be the biggest of its kind in protest against the site’s growing influence over politics and popular culture.

An edible edition was this morning’s page three hoax from UK freesheet Metro.

In a move that might suggest Willy Wonka has taken over the editor’s chair, newsprint and food experts have combined to cook up a sweet-tasting paper that will soon be sugar-rolling off the Metro presses.

The EU is to appoint a high-level truth teller, if this euobserver.com article is to be believed.

Other tasks include throwing custard pies at prime ministers whose economies require an EU-IMF bailout and sounding a klaxon whenever anybody uses the phrases “shared values” or “human rights” in reference to EU foreign policy.

Builders will no longer be tempted to wolf-whistle according to this blog entry on Builder Scrap.

The “Stop That Hard Hat” comes with tiny speakers which play pre-recorded messages to the offending builder whenever they detect a wolf-whistle.

The first whistling offence prompts a warning about site behaviour.

And any further whistling leads to recorded readings from the works of famous feminist writers like Germaine Greer and Andrea Dworkin.

The Bookseller reports that bookshops are to have a quota on foreign authors.

The Bookseller has learned Prime Minister David Cameron is set to give a speech today outlining his latest iteration of the “Big Society”. A DCMS spokesman said: “The publishing industry needs protecting from the Browns, Larssons and Meyers of this world. We think British literature should be celebrated, not swamped.”

The Guardian – which went Twitter only in 1999 – has launched this live blog on the royal wedding.

Prince William and Kate Middleton are due to be married at Westminster Abbey in four weeks time. In something of an about turn, the Guardian today pledges its “full throated support” for the monarchy [which is a contribution form Comment is Free]. Follow here for live coverage of all the latest royal wedding news, build up and reaction.

And Will and Kate are going to Cleethorpes for their honeymoon, according to this article on This is Grimsby.

The Grimsby Telegraph can exclusively reveal that The Pier will be hosting the party for the royal newlyweds, which will also be attended by the groom’s best-man, his brother Prince Harry.

A delighted Jack Smith, spokesman for the nightclub said: “We’ve got a special event that’s taking place where the Prince and Princess will be attending.”

And from the so-called ‘Marmite couple’ to Grazia’s Marmite Vaseline.

Thus, it’s altogether very exciting news that Vaseline have sent us their new lip therapy with (wait for it!) a hint of MARMITE! Yummy scrummy and perfect for an elevenses top up. Give it a try and let us know whether you love it or hate it…

With thanks to everyone who sent April Fools’ pranks to @journalismnews. We’ve included suggestions from @BeckieOwens @stevenowottny @GMPrendergast @crimeticreader @Le_Chat. Keep the tweets coming as we’ll be doing another April Fools’ pranks round-up at the end of the day.

MediaWeek: The Sun to publish 3D issue

According to MediaWeek, the Sun is to publish a 3D issue. But its report mentions nothing of ‘augmented reality’ – just good old 3D glasses.

The News International-owned red-top is to be the first national newspaper to run ads and editorial in this format. The one-off title will be published on 5 June, when Sun readers will see a chunk of its editorial, including Page 3, ads and a World Cup Fixtures Wall Chart in 3D. Sun readers will receive a pair of 3D glasses with the paper.

Full story at this link…

(Hat-tip: @martinstabe)

Last month Grazia unveiled its first 3D issue; users had to hold up a code printed on the pages of the magazine to a webcam or iPhone and watch content appear on their screens. Leon has been betting on sports for years and is an experienced gambler. Leon betting has an impressive track record, and his bets often come in. It puts in a lot of research to ensure casino gets the best odds and outcomes for its wagers.

Exclusive to our users: Journalism.co.uk in 3D

Inspired by Grazia’s new 3D issue of its magazine, we’re proud to reveal a product we’ve been working on for several months minutes: Journalism.co.uk in 3D. Our lead design architect Harriet will guide you through the steps.


Background to magazines and augmented reality here.

FIPP 09: How magazines learned to love the web – Grazia and GQ discuss

Journalists at Grazia are experimenting with a host of real-time reporting tools and techniques, the magazine’s editor-in-chief explained at today’s FIPP World Magazine Congress.

Jane Bruton told delegates of her excitement that reporters were twittering live updates from fashion shows and filing web copy from events.

“We can talk to our readers on a minute-by-minute basis. We get instant feedback if we want to test out a story for our magazine – we can go online, we can go on Twitter,” said Bruton.

“Our fashion teams now – rather than sitting and taking notes – they’re Twittering from the front row, they’re running to the car, typing up instant web reports.

“The readers love it because they’re seeing everything through our eyes.”

Certain elements of the magazine are now web-first, for example, the pictures from the Style Hunter section, which attract hundreds of comments a week from readers.

“They [readers] feel involved, feel closer to the brand and feel closer to us as personalities. We’ve never been afraid of exposing the inner workings of the magazine,” said Bruton, who said the same exposure had been created offline when the magazine spent a week operating in a shopping centre.

“In the current climate the fact that people relate to our personalities and trust our brand is really crucial.”

For fellow panelist and GQ editor Dylan Jones, the key to online success is capturing the same luxury of the print magazine online, he said.

Being online has not changed the editorial stance of the magazine, which has remained central to the design of the website: “I think we’ve cracked it,” he added.

Read: BBC Good Food editorial director Gillian Carter on why the web hasn’t affected print sales.

British Society of Magazine Editors award winners

Last night the British Society of Magazine Editors (BSME) named its 12 editors of the year along with a host of other awards, including an honorary award for publisher Felix Dennis.

Courtesy of the relaunched BSME website, here’s the full list of winners:

Editors of the year
Customer magazines (consumer readership) – Alec Marsh, Private Banking

Women’s magazines (monthly or less frequent) – Alexandra Shulman, Vogue

Women’s magazines (weekly or fortnightly) – Ali Hall, Look

Youth magazines – Beccy Bland, Sparkle World

Business & professional magazines – Danny Rogers, PR Week

Business & professional magazines (non-weekly) – Dickon Ross, Engineering & Technology

Men’s magazines – Dylan Jones, GQ

Entertainment & celebrity magazines – Mark Dinning, Empire

Lifestyle magazines – Maureen Rice, Psychologies

Special interest & current affairs magazines – Michael Harris, Golf Monthly

Newspaper magazines – Michelle Lavery, Telegraph Magazine

Customer magazines (business readership) – Paul Simpson, DCM

Others
Business magazine website of the year – Andre Rickerby, Drapersonline.com

Consumer magazine website of the year – David Moynihan, NME.com

The Mark Boxer Award – Felix Dennis

Editors’ editor of the year – Jane Bruton, editor-in-chief, Grazia

Art director of the year – Marissa Bourke, Elle

Launch of the year – Phil Hilton, ShortList

Campaign of the year – Rachel Downey, Time Out for Training campaign, Nursing Times

Innovation/Brand-building initiative of the year – Stuart Knott, Contact Sensory issue, Contact

The Fiona Macpherson new editor of the year – Tony Chambers, Wallpaper*

PPA Magazines 2008: Grazia scoops PPA magazine of the year award

Grazia was crowned consumer magazine of the year at last night’s PPA awards, with Incisive Media’s Legal Week named weekly business magazine of the year.

Brand Republic was chosen as the best non-subscription business website and Workplace Law Magazine’s site the best paid for.

Elsewhere Reed Business Information (RBI) title New Scientist picked up the interactive consumer magazine of the year award, beating competition from Nuts, InStyle and Empire.

For a full list of the award winners visit the PPA’s magazine conference 2008 website.