According to MediaWeek, the Sun is to publish a 3D issue. But its report mentions nothing of ‘augmented reality’ – just good old 3D glasses.
The News International-owned red-top is to be the first national newspaper to run ads and editorial in this format. The one-off title will be published on 5 June, when Sun readers will see a chunk of its editorial, including Page 3, ads and a World Cup Fixtures Wall Chart in 3D. Sun readers will receive a pair of 3D glasses with the paper.
Last month Grazia unveiled its first 3D issue; users had to hold up a code printed on the pages of the magazine to a webcam or iPhone and watch content appear on their screens.