Tag Archives: distribution

Reuters aims to ‘cut through the clutter’ with new specialised news products

Reuters announced via a press release yesterday that it is launching a suite of news products aimed at professionals in the legal, tax and accounting and science markets, which the international news agency claims will “cut through the clutter” in online news.

Combining the world-class journalism of Reuters with the analysis and rich content available through products like Westlaw and Checkpoint, these offerings bring to customers unmatched insight into the topics shaping their profession, and the context to make the right decisions for their business.

According to the release, Stephen Adler, editor-in-chief of Reuters News, is to lead the “build-out of news teams” to cover topics such as litigation, tax policy and intellectual property law.

Also in Reuters news, this week paidContent reports that the agency is to distribute celebrity news video from Hollywood.TV as part of a new deal.

Reuters will distribute Hollywood.TV’s celebrity news footage as a complement to its existing mix of entertainment coverage. The deal further enhances the Reuters America’s recently launched “unified content platform”.

MediaGuardian: Metro expands distribution

Commuter paper Metro is to print an extra 50,000 daily copies and expand the distribution of its London edition, the Media Guardian reported today.

Distribution of the city paper will go as far as Southampton, Peterborough and Ipswich the report adds, in an attempt to reach commuters before they arrive in London.

Metro’s London edition will increase its daily circulation to 800,000 copies and be made available at 82 extra railway stations in commuter belt towns including Southampton, Peterborough, Northampton, Hastings, Cambridge, Ipswich and Bedford.

Full story at this link…

Linefeed: Can digital distribution replace the local newsagent?

A look at the changing prominence of the local newsagent in the magazine distribution chain: how important is browsing to selling magazines? And how can digital distribution channels replicate this?

I want to say the iPhone has replaced the local newsagency as my first port-of-call for that similar rush of information, but that’s not entirely true. I think I have just become tired of their lack of ambition. They don’t change. A whole industry in flux swirls around them and they just stay the same. Only with less and less titles on their shelves. Your unambitious local newsagent is only partly to blame though. The crux of the problem lies in distribution.

Full article on Linefeed at this link…