Linefeed: Can digital distribution replace the local newsagent?

A look at the changing prominence of the local newsagent in the magazine distribution chain: how important is browsing to selling magazines? And how can digital distribution channels replicate this?

I want to say the iPhone has replaced the local newsagency as my first port-of-call for that similar rush of information, but that’s not entirely true. I think I have just become tired of their lack of ambition. They don’t change. A whole industry in flux swirls around them and they just stay the same. Only with less and less titles on their shelves. Your unambitious local newsagent is only partly to blame though. The crux of the problem lies in distribution.

Full article on Linefeed at this link…

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