The PPA announced a name change today to acknowledge the increasing use of a variety of platforms by its members.
The PPA, which previously stood for Periodical Publishers Association will now be called the Professional Publishers Association. In a release Barry McIlheney, chief executive of the PPA said:
Today’s PPA members are professional publishers of immersive, high-quality content. In recent years their businesses have changed dramatically as they deliver this content across an increasing variety of platforms.
We have changed our name to acknowledge this development, and to reflect our commitment to serving our members’ needs and representing their interests as their businesses continue to evolve.
A survey by the Reynolds Journalism Institute of more than 1,600 iPad users has found that more than half of print newspaper subscribers who spend around an hour a day reading news on the iPad are “very likely” to cancel their print subscriptions within six months.
paidContent reports on what these figures could mean for news publishers.
…as the NYTCo (NYSE: NYT) prepares to put its digital content, including its revamped iPad app, behind the metered paywall next year, and companies like Gannett (NYSE: GCI) debate whether to keep its USA Today app free, the study shows how far publishers might be able to go in terms of getting readers to pay more for their content.
The Reynolds survey is the first phase of a multi-year research project to understand how Apple iPad users consume news content.