iPad users ‘very likely’ to cancel print subscriptions, suggests new study

A survey by the Reynolds Journalism Institute of more than 1,600 iPad users has found that more than half of print newspaper subscribers who spend around an hour a day reading news on the iPad are “very likely” to cancel their print subscriptions within six months.

paidContent reports on what these figures could mean for news publishers.

…as the NYTCo (NYSE: NYT) prepares to put its digital content, including its revamped iPad app, behind the metered paywall next year, and companies like Gannett (NYSE: GCI) debate whether to keep its USA Today app free, the study shows how far publishers might be able to go in terms of getting readers to pay more for their content.

The Reynolds survey is the first phase of a multi-year research project to understand how Apple iPad users consume news content.

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  1. Pingback: Adam Vincenzini’s year without newspapers is over. But what did he learn? | Journalism.co.uk Editors' Blog

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