Ruth Brownlee has stepped down from her post as director of the Association of Online Publishers (AOP) after 10 months in the role.
Brownlee said she wants to commit more time to her young family and that the role required more than a part-time representative.
The full list of nominees for this year’s AOP awards, which span 16 categories (courtesy of the AOP):
Launch 2008
Guardian News and Media – guardian.co.uk/katine
Hearst digital – allaboutyou.com
IPC Media – Goodtoknow
James Publishing Ltd – World Reviewer
Redwood – www.yourfamily.org.uk
Channel 4/Zone – Channel 4 Food
Editorial Team – Business
Building – Building.co.uk
Centaur Media – thelawyer.com
CNET Networks UK – silicon.com
Dow Jones & Company – eFN.com
Incisive Media – Accountancy Age
Incisive Media – Legalweek.com
Reed Business Information – PersonnelToday.com
Reed Business Information – XpertHR.co.uk
Editorial Team – Consumer 2008
BBC Worldwide – bbcgoodfood.com
Financial Times – FT.com
Guardian News and Media – guardian.co.uk/sport
IPC MEDIA – nme.com
IPC Media – Nuts.co.uk
Sky News – Sky News Online
Trinity Mirror – Gazette Communities
Research & Insights Project 2008
Guardian News & Media – GNM Total Audience
IPC Media – IPC Media for The Origin Panel – Women’s Space
ITV Online – Ad Innovations-Itv.com
Orange UK – Exposure – Orange UK
Reed Business Information – Travolution
Trinity Mirror – ARRON 2007/2008 Digital Audience Research
Online Advertising Sales Team – Consumer 2008
Bauer Media – Bauer Media Digital Sales Team
Channel 4 – Channel 4
Financial Times – FT.com
Future Publishing PLC – Future Publishing – Digital Agency Team
Guardian News and Media – guardian.co.uk Ad Sales Team
Haymarket Consumer Media – whatcar.com
ITV Online – www.itv.com
Online Advertising Sales Team – Business 2008
CMPi – Building Magazine Online Commercial Team
Incisive Media – Accountancy Age Integrated Sales Team
Redactive Media Group – People Management online sales
Reed Business Information – RBI Job Sites
Reed Business Information – RBI e-Newsletters
UBM – BD & Building Virtual Careers
Innovation 2008
Financial Times – Mockingbird Model
Guardian News and Media – Guardian Publisher Network
ITV Online – Interactive Vouchering – Coronation Street and Harveys Furniture Store
Lonely Planet Publications – Lonely Planet Audio Phrasebooks for iPhone (and iPod Touch)
Jobsite (Assoc Northcliffe Digital) – BeMyInterviewer.co.uk
Lulu Enterprises UK – Lulu.com
TSL Education – TES Resource Bank
Cross-Media Project 2008
CMPI – www.thepublican.com/proudofpubs
Guardian News and Media – British Gas Greener Living Partnership
Incisive Media – Young Professional from Accountancy Age
IPC Media – The WKD Nuts Football Awards
Reuters Media – Bearing Witness: Five Years of Reporting War in Iraq
Seven Squared – ASOS ON FACEBOOK
TelecomTV – Mobile Planet
Times Online – Times Archive
Commercial Partnership
Bauer Media – Bauer Media Zoo Royal Marines 2008
Bauer Media – FHM / Nivea for Men Really Useful Guide
Channel 4 New Media – Ford Bite
Financial Times – Financial Times SST Commercial Partnership 2008
Incisive Media – Adviser Academy – IFAonline and JPMorgan
Reed Business Information – New Scientist Visions of the Future with UniversalMcCann for Microsoft
Telegraph Media Group – Telegraph Media Group and Cisco
VideoJug – Microsoft Office 2007 “It’s a new day, It’s a new office” VideoJug Series
Use of Video 2008
BBC – BBC News website
Channel 4 – Embarrassing Bodies
Financial Times – FT.com
Guardian News and Media – Zimbabwe election: The stolen ballots
IPC Media – NME.COM Video
News Group Newspapers – Sun TV
TelecomTV – TelecomTV
Telegraph Media Group – Telegraph TV
Mobile Site 2008
Brownbook Limited – Brownbook.net
Channel 4 – Big Art Mob
CondéNet UK – Glamour Mobile
CondéNet UK – GQ Mobile
Lonely Planet Publications – Lonely Planet m-site
News Group Newspapers – Sun Mobile
Online Community 2008
National Magazine Company – www.runnersworld.co.uk
News Group Newspapers – My Sun
Reed Business Information – Farmers Weekly Interactive
The National Magazine Co – www.babyexpert.com
Website 2008 – Business
Dow Jones & Company – eFN.com
Faversham House Group Ltd – www.edie.net
MarketClusters Ltd – StrategyEye
Reed Business Information – Hairdressers Journal Interactive
Reed Business Information – XpertHR.co.uk
Reed Business Information – Bankersalmanac.com
Reed Business Information – Farmers Weekly Interactive
TSL Education – www.tes.co.uk
Website 2008 – Consumer
Associated Newspapers Ltd – Mail Online
BSkyB – Sky News
Guardian News and Media – guardian.co.uk
IPC Media – marieclaire.co.uk
IPC Media – nme.com
National Magazines Company – youandyourwedding.co.uk
News Group Newspapers – Sun Online
VideoJug – www.videojug.com
Online Publisher 2008 – Business
Dow Jones & Company – eFN.com
E-consultancy.com – E-consultancy.com
Reed Business Information – Reed Business Information
RICS – RICS
TSL Education – TSL Education
Wildfire Communications – Wildfire Communications Ltd
Online Publisher 2008 – Consumer
Associated Newspapers Ltd – Associated Northcliffe Digital
BSkyB – BSkyB
Hearst digital – Hearst digital
IPC Media – IPC Media
Microsoft – MSN UK
News Group Newspapers – Sun Online
Telegraph Media Group – Telegraph Media Group
Online advertising is going to overtake radio in the advertising market, MediaGuardian reported today.
Richard Wray’s article stated that while Carat – part of the Aegis marketing empire – had reduced its forecasts for the global advertising markets for 2008/9, it also said online advertising will continue to grow, overtaking radio as the third most popular advertising medium after TV and newspapers and magazines.
MediaGuardian’s report is interesting to look at in the light of statistics made available last week by the Online Publishers Association (OPA).
The US-based figures suggest that ‘consumers on all three types of local media sites – newspapers, television stations and magazines – are more likely to take action after viewing a local advert than visitors on all other local content sites’.
As part of the OPA study, JupiterResearch surveyed 2,069 US online consumers ‘who qualified as Local Online Content Users, by currently using online yellow pages, newspaper, TV, magazine, city guides, user review sites, portals or classifieds for local information.’
Here’s the breakdown:
Per cent of consumers taking action after viewing local adverts
Click here to view the full report and follow this link for the press release.
The world is becoming more commercial, so Telegraph editorial recruits have to reflect this shift, Alison Reay, director of new media, told an Association of Online Publishers (AOP) forum yesterday.
The integration of the Telegraph’s newsroom, she added, created a multimedia hub for the paper’s commercial interests as well as for editorial.
“People recruited in the last six to 12 months are a lot more commercially focused… It is all about how you bring the commercial and the journalists together,” she said.
Channel managers have been appointed to the newsroom to bridge this gap between commercial and editorial online. These have ‘profit and loss very close to their hearts’ without any specific revenue targets placed on them, Reay said.
For the Telegraph these roles are about finding new ways to integrate advertising online – avoiding the tradition advertorial and without compromising editorial values of the content.
“Our job as publishers is to provide an audience. But should we be judged by the number of people clicking through?” asked Reay.
Part of this – in terms of video content – has been offering in-house ad production, which has seen the publisher embark on collaborative ad production with brands and agencies.
In addition the paper has used its journalists’ existing strengths, turning them from ‘columns to camera’ to make video content a more attractive avenue for advertisers and more cost-effective for the publisher, Reay added.
Digital publishers in the UK saw a 52 per cent growth in total digital revenues last year, according to the Association of Online Publishers (AOP) annual census of its members.
The figures show the industry to be in ‘a bullish mood’ despite holding concerns over the economy’s impact on the industry, said Ruth Brownlee, director of the AOP, in a press release.
With regards to the future of the industry, members said high speed broadband provided the greatest opportunity for their businesses, while competition from non-traditional outlets is perceived as the biggest threat.
When questioned on content distribution 64 per cent of respondents said publishers should make their content available on third party websites, as well as a range of other platforms.
The figures suggest support for this distribution model with increased investment in IPTV (up 30%), mobile (20%), vodcasting (22%), podcasting (17%) and RSS feeds (9%).
The key findings from the census include:
Just over half of those questioned were in favour of a standard online measurement system – which would be a focus of the AOP’s working groups, Brownlee said.
STORY ABOUT AWARDS AND FULL LIST OF WINNERS HERE: